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Blanca De Lera Diez

Senior ecommerce manager for Europe en realme

Blanca De Lera Diez is a seasoned Manager with a strong international background in the Electronic and Travel industries.

She has a proven track record in driving online sales for top multinationals like Amazon, Aliexpress, and PCC through various channels, including D2C and Pure players.

Blanca is well-versed in working in high-pressure environments, adept at leading diverse teams to enhance business performance via digital avenues.

Her expertise spans across e-Commerce, Online Strategy, Digital Marketing, Go2Market, Sales, Account Management, P&L Management, Performance Marketing, and Audience Management.

Blanca's educational background includes intensive business, technology, design, and entrepreneurial studies at Enstitute in New York, an Erasmus scholarship at Zhaw Management School of Applied Science, a Bilingual Business Administration degree from Universidad Carlos III de Madrid, and a Bilateral agreement Scholarship from the University of Florida.

Throughout her career, Blanca De Lera Diez has held key roles such as Senior E-commerce Manager for the EU region at realme, E-commerce Manager IM at Samsung Electronics, Online Marketing Responsible EMEA at Iberia, Digital Senior Consultant at Lion Digital Malaysia, and everisDigital consultant at everis.

Blanca De Lera Diez
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Location

Madrid, Community of Madrid, Spain