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Benjamin Larson
CEO at Vertosa - Host at Marijuana Today
Ben Larson is the Chief Executive Officer of VERTOSA, a cannabis and hemp infusion technology company based in the San Francisco Bay Area.1 He has been serving in this role since September 2018.1
Professional Experience
In addition to his position as CEO, Larson is involved in several other roles within the cannabis industry:
- Host of "High Spirits" since June 20231
- Treasurer and Executive Board Member of the National Cannabis Industry Association since August 20221
- Beverage Council Member of the American Trade Association for Cannabis and Hemp since April 20211
- Founding Board Member of the Cannabis Beverage Association since May 20191
Education
Larson holds a degree in Civil Engineering from California Polytechnic State University-San Luis Obispo.1
Industry Involvement
Larson is actively engaged in the cannabis industry, particularly in areas related to regulation, policy, and business development. He has participated in industry events such as the Cannabis Regulators Association (CANNRA) External Stakeholder Conference.2 Additionally, he has shown interest in the political dynamics affecting the cannabis industry, including discussions on medical cannabis in Texas.3
Social Media Presence
On his LinkedIn profile, Larson frequently shares updates and insights about the cannabis industry. He has discussed topics such as:
- The SAFE Banking Act
- Cannabis rescheduling
- The 2023 Farm Bill
These posts demonstrate his engagement with crucial policy issues that impact the future of the cannabis industry.4
Highlights
As the cannabis and hemp landscapes evolve, so does the role of low-dose beverage products, positioning them at the forefront of our industry's future. Alongside leaders like Diana Eberlein of the Cannabis Beverage Association, Christopher Lackner of the Hemp Beverage Alliance, and Michael Bronstein of the American Trade Association for Cannabis and Hemp's Beverage Council, we're advocating for crucial changes.
Our goal should be clear: Align closely across varying political landscapes to advocate more effectively and ensure our innovative products receive the pathways they deserve. We're setting rigorous standards and guidelines to foster trust with regulators and consumers alike, enhancing safety and consistency across the board.
Moreover, it's time for a strategic shift. We need to aim to position infused beverages not just as alternatives within the cannabis and hemp markets, but as serious contenders in the broader adult beverage industry. This isn't just about navigating the current market but reshaping it to integrate seamlessly with mainstream beverage sectors, leveraging the substantial resources and political influence of larger beverage players to propel cannabis into the mainstream.
If you haven't already, or even if you have, please feel free to voice your opinion and join this critical conversation to explore how strategic alignment and collaboration can pave the way for groundbreaking progress in our sector.
#CannabisIndustry #HempIndustry #InfusedInsights #LegalizeIt
As we navigate the ever-changing landscape of cannabis reform (and according to recent news, it's changing a lot), it's crucial to explore innovative strategies that can lead to broader legalization and societal acceptance. 🥤
Mainstreaming low-dose THC beverages is not just a viable option but a transformative strategy for normalizing cannabis use, much like alcohol in social settings. Low-dose THC beverages have the potential to reshape public perception. And, despite facing some skepticism, I believe this approach actually lowers the barriers to entry for those who would normally participate in equity license programs.
🔗 Check out the full article for an in-depth analysis and join the conversation on how we can collectively support this promising path towards a more inclusive and equitable cannabis future. Let's champion change together!
Read more here: https://lnkd.in/g9CR_ipD
#THCBeverages #SocialEquity #cannabisreform #drinkcannabis #infusedinsights #legalizeit
