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Bo Sijuade

Co-Founder, On Touch Go

Bo Sijuade is the Co-Founder and CEO of On Touch Go, a Dallas-based startup revolutionizing rideshare advertising through its innovative Demand Side Platform (DSP). Founded in 2019, the company enables advertisers to deliver geo-targeted, location-based ads to rideshare passengers via tablets installed in vehicles. This approach helps brands increase engagement, store visitation, and mobile activation while providing drivers with additional income streams.14

Sijuade developed the concept for On Touch Go based on his experiences using rideshare services in Dallas. He envisioned a platform that could recommend local businesses or events to passengers during their trips. His innovative idea has since gained traction, leading to partnerships with over 200 advertisers and expansion into multiple U.S. markets.14

In June 2024, On Touch Go was acquired by Nickelytics, a leading provider of data-driven advertising solutions. Sijuade continues to play a pivotal role in advancing digital out-of-home (DOOH) advertising through this partnership.23 Additionally, he has been recognized for his entrepreneurial achievements, including nominations for Forbes' "30 Under 30" in Marketing & Advertising and other accolades.5

Highlights

Jul 8 · oohtoday.com
'On Touch Go' Goes To Nickelytics - OOH TODAY
Jun 27 · prweb.com
Nickelytics Completes Strategic Acquisition of On Touch Go ...
Jan 1 · ontouchgo.com
About Us - On Touch Go
Jan 1 · ontouchgo.com
On Touch Go: Home
Jun 15 · builtin.com
Advertising Platform On Touch Go Helps Marketers Reach Local ...
Advertising Platform On Touch Go Helps Marketers Reach Local ...

Related Questions

What inspired Bo Sijuade to start On Touch Go?
How does On Touch Go's advertising model work?
What are some success stories from businesses using On Touch Go?
How does On Touch Go measure the effectiveness of its ad campaigns?
What are the future plans for On Touch Go under Nickelytics?
Bo Sijuade
Bo Sijuade, photo 1
Bo Sijuade, photo 2
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Location

Dallas, Texas, United States