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Bob Rupczynski

Chief Marketing Officer at Western Union

Bob Rupczynski is the Chief Marketing Officer (CMO) at Western Union, a position he has held since July 2022. He is based in the Greater Chicago Area and has extensive experience in marketing across various industries.

Professional Background

  • Western Union: CMO (July 2022 - Present)
  • PayPal: Global Head of Consumer and Network Marketing (October 2020 - May 2022)
  • McDonald's: Senior Vice President, Global Marketing and Technology (March 2017 - October 2020)
  • Kraft Foods / Kraft Heinz / Mondelez: Vice President, Media, Data, CRM (August 2012 - March 2017)
  • Wm. Wrigley Jr. Company: Global Director, Digital Marketing (June 2008 - August 2012)
  • Alberto Culver: Global Digital Marketing (June 2001 - June 2008)

Education

  • Roosevelt University: Master of Science in Integrated Marketing Communications
  • Wheaton College: Bachelor of Science in Computer Science

Rupczynski has built a reputation for leveraging data-driven marketing strategies and technology to enhance brand presence and consumer engagement across his roles in these prominent companies.1

Highlights

Jun 2 · linkedin

Leadership development is a personal passion and in this new world the approach to it needs to evolve as well. I loved the framework used in this article as it articulates a concise path to set leaders up for genuine success through learning, doing, and internalizing the proper foundations.

Sense making: help me interpret and then allow me to update my mental models

Experimenting: allow me to practice actual on the job, small applications of change

Self discovery: build my self awareness and identity as a leader

It was interesting to see the test they set up to walk through this process in an mixed asynchronous, virtual world combined with live coaching moments.

#leadership #peopledevelopment #coaching

May 5 · linkedin

I have no doubt that everyone in marketing has had their linkedin page rightly filled with tributes to Sean Finnegan. If you worked in Chicago (or anywhere else) in the ad industry you no doubt knew him and crossed paths with him regularly. He was without question an amazing mind, but what I will remember most is his ability and zealous willingness to connect people. He always put people first. What an amazing legacy.

https://lnkd.in/eaRDhZCv #gonetoosoon

Related Questions

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How long has Bob Rupczynski been the Chief Marketing Officer at Western Union?
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What strategies has Bob Rupczynski implemented at Western Union?
How has Bob Rupczynski's leadership impacted Western Union's marketing efforts?
Bob Rupczynski
Bob Rupczynski, photo 1
Bob Rupczynski, photo 2
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Experience

Chief Marketing Officer at Western Union (July 2022 - Present)
- Global Head of Consumer and Network Marketing at PayPal (October 2020 - May 2022) - SVP, Global Marketing and Technology at McDonald's (March 2017 - October 2020) - Vice President, Media, Data, CRM at Alberto Culver (June 2001 - June 2008)

Education

- Master of Science, Integrated Marketing Communications at Roosevelt University - Bachelor of Science, Computer Science at Wheaton College

Location

Greater Chicago Area