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Bobbie Gossage

Editing and consulting

Bobbie Gossage is a Contributing Editor at Inc. Magazine, a publication focused on entrepreneurs and small business owners.2 Previously, she held the position of Executive Editor at Inc. Magazine, where she oversaw content for a print audience of 1.4 million readers.2

As a Contributing Editor, Gossage regularly shares insights and articles on various business-related topics through her LinkedIn profile. Some of the recent subjects she has covered include:

Business Trends and Analysis

  • The popularity of Costco's $2,000 gold bars and their comparison to the company's famous $1.50 hot dog3
  • The impact of Spirit Halloween memes on brand awareness4
  • The rise of Dry January as a branding event for non-alcoholic beverage companies5

Technology and Legal Issues

  • Discussions on court rulings affecting laws about children's use of social media6
  • Analysis of quirky Apple emojis and their design implications7

Employment and Career

  • Commentary on LinkedIn's mass layoffs and their impact on the job market8

Gossage's role at Inc. Magazine involves contributing to content that delivers solutions for innovative business builders, covering topics such as marketing, sales, finding capital, and managing people.1 Her expertise and insights help business owners and CEOs start, run, and grow their companies effectively.

Highlights

Jun 11 · linkedin

Looking for an IRS stimulus check? There are a ton of recent articles on Google News about how to get one. The problem? There are no IRS stimulus checks. That program ended in 2021.

Fast Company's Christopher Zara looked into these so-called news sites and what appears to be a massive misinformation campaign about stimulus checks that Google is helping to spread.

May 24 · linkedin

Are summer movies in trouble?

"The Fall Guy" was supposed to be a summer blockbuster, but it's already out on streaming after just 17 days in theaters, after underperforming at the box office despite heavy promotion, writes Joe Berkowitz for Fast Company. Zendaya's "Challengers," which launched the week before, is also streaming online.

While it wasn't a great showing for "Fall Guy," it may not all be bad news. The acceleration between the movie theater and online streaming reflects some recent shifts in the marketplace, writes Berkowitz.

The window has been shortening, as a new streaming release can bring in several million for the studios. Even midsize hits like 2023’s "M3GAN" brought in an additional $25 million. Plus, as the New York Times revealed last summer, "revenue share for Universal on a premium digital release is close to 80% compared to roughly 50% from theatrical," he writes.

Read his full story here:

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Bobbie Gossage
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Location

New York, New York, United States