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Bobbie Parisi

Founder and Brand Strategist at Parisi Consulting

Bobbie Parisi is a passionate and accomplished creative business strategist with a proven track record of building award-winning brands by focusing on consumer centricity and enduring business strategies.

With a wealth of experience in guiding organizations to construct solid brand strategies based on market insights and consumer engagement, Bobbie ensures brands remain relevant and drive growth in dynamic marketplaces.

Known for inspiring shared visions and leading with dedication and integrity, Bobbie collaborates with diverse companies from startups to large consumer packaged goods (CPGs), spanning industries like Food & Beverage, Footwear, Apparel, Outdoor, and Cannabis.

Notable contributions include working with renowned brands such as Nike, KEEN, Dr. Martens, Yakima, Leatherman Tools, Smirnoff, and Jose Cuervo.

Bobbi's expertise encompasses strategic business planning, brand architecture & strategy, product management, and various facets of marketing like digital, social, e-commerce, web design, PR, key influencers, events, and strategic partnerships.

Educationally, Bobbie Parisi studied Bachelor of Science (BS) in Marketing at St. Cloud State University.

In the organizational realm, Bobbie has held key positions such as Founder and Brand Strategist at Parisi Consulting, VP of Marketing at Leatherman Tool Group, Vice President of Brand Management at Yakima Products, VP of Brand Marketing at KEEN, Global Marketing Director/Board Member at Dr. Martens - Airwair International Ltd, Marketing Director ACG at Nike, Group Brand Director at Diageo focusing on Jose Cuervo, and various roles within brand marketing at Diageo.

Outside work, Bobbie enjoys outdoor activities like skiing, camping, kayaking, and stargazing.

Bobbie Parisi
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Location

Portland, Oregon, United States