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Bobbie Parisi
Founder and Brand Strategist at Parisi Consulting
Bobbie Parisi is a passionate and accomplished creative business strategist with a proven track record of building award-winning brands by focusing on consumer centricity and enduring business strategies.
With a wealth of experience in guiding organizations to construct solid brand strategies based on market insights and consumer engagement, Bobbie ensures brands remain relevant and drive growth in dynamic marketplaces.
Known for inspiring shared visions and leading with dedication and integrity, Bobbie collaborates with diverse companies from startups to large consumer packaged goods (CPGs), spanning industries like Food & Beverage, Footwear, Apparel, Outdoor, and Cannabis.
Notable contributions include working with renowned brands such as Nike, KEEN, Dr. Martens, Yakima, Leatherman Tools, Smirnoff, and Jose Cuervo.
Bobbi's expertise encompasses strategic business planning, brand architecture & strategy, product management, and various facets of marketing like digital, social, e-commerce, web design, PR, key influencers, events, and strategic partnerships.
Educationally, Bobbie Parisi studied Bachelor of Science (BS) in Marketing at St. Cloud State University.
In the organizational realm, Bobbie has held key positions such as Founder and Brand Strategist at Parisi Consulting, VP of Marketing at Leatherman Tool Group, Vice President of Brand Management at Yakima Products, VP of Brand Marketing at KEEN, Global Marketing Director/Board Member at Dr. Martens - Airwair International Ltd, Marketing Director ACG at Nike, Group Brand Director at Diageo focusing on Jose Cuervo, and various roles within brand marketing at Diageo.
Outside work, Bobbie enjoys outdoor activities like skiing, camping, kayaking, and stargazing.
Highlights
Check out the companies that are in the Built Oregon Bridge accelerator program. Applications are open now for Built Accelerator program as well.
The Built Festival just around the corner, so get your tickets now! Built Oregon team is excited to present an amazing lineup of fireside chats between industry founders and leaders. Each talk will inspire, inform and look to spark conversations around Oregon's unique place within the consumer product ecosystem.
Come join me, Jocelyn Rice, Katharine Reinhold, Stephen Green, Dawn Moothart, Chris Bailey, Jerek Theo Lovey, Scott Davidson, Aline Orozco and the rest of this amazing community at the Built Festival starting on October 14th and don't miss out on the main event on October 21st:
