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Bobby Lo
3x Startup Founder, Investor / Advisor / Board | ex-Snap, BCG, MIT
Bobby Lo is a prominent startup founder, investor, and advisor based in the Los Angeles Metropolitan Area. He is currently an Advisor and Investor at Ostro, a role he has held since January 2021. In addition to his work at Ostro, he is also involved with Sprig (formerly UserLeap) as an advisor and board member since 2019.13
Career Highlights
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Founder and CEO of Vurb: Bobby founded Vurb, a mobile search and messaging platform that won the Startup Battlefield at TechCrunch Disrupt NYC in 2014. Vurb was later acquired by Snapchat in 2016, marking it as one of Snapchat's largest acquisitions at that time. Following the acquisition, he served as Director of Product at Snap, working closely with the CEO on various product initiatives.23
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Previous Experience: Before Vurb, Bobby was a management consultant at the Boston Consulting Group (BCG), focusing on consumer, travel, and technology sectors. He also co-founded Yodle, a search advertising company that was acquired by Web.com.23
Education
Bobby holds multiple degrees from the Massachusetts Institute of Technology (MIT), including a Bachelor of Science and a Master of Engineering in Electrical Engineering and Computer Science, as well as a Bachelor of Science in Management from the MIT Sloan School of Management.12
Investment Focus
As an angel investor, Bobby actively invests in startups across various industries, including enterprise SaaS, healthcare, data, and consumer social. He has a portfolio of over 40 companies and provides mentorship to startup founders on product design, strategy, and fundraising.23
Bobby Lo's extensive experience in both founding and advising startups, along with his educational background, positions him as a significant figure in the startup ecosystem.
Highlights
Having been angel investing for a few years, I'm excited to step up my support for portfolio company Sprig by officially joining the Board of Directors!
For me, angel investing isn't just about writing a check and hoping for a return years later. It's about being able to actively support founders and to learn, grow, and scale with them.
After Ryan Glasgow showed me his initial vision for Sprig I wrote one of its earliest checks. Since then, we've spent time ideating on product and strategy, and subsequently I signed on as an early advisor.
Fast forward to today: the team at Sprig (including several Vurb (acquired by Snapchat) alums) has built an incredible suite of tools that empowers product teams to understand their users, which is why Sprig is used today by customer-obsessed companies like Notion, Dropbox, Square, Adobe as well as startups that are just getting off the ground.
They recently announced a major product release - session replay, which can now be combined with Sprig's event-driven in-product surveys to bring in a new level of understanding around what users are doing and feeling.
Sprig has an incredible team, product, and customer base, and there's so much more to come. So when Ryan asked me to join the board alongside himself and the incredibly supportive investors Accel and a16z, I immediately accepted and look forward to the continued partnership!
Startups - please give Sprig Replays a spin: https://sprig.com/replays
#startups #angelinvesting #productmanagement #userexperience
#CES2023 is next week with an expected 100k attendees. Looking forward to checking out the startup floor and queuing for an hour at the Google booth 😅
