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Bojan Simic
Co-Founder and CEO at HYPR - Creating Trust in the Identity Lifecycle
Bojan Simic is the Co-Founder, CEO, and CTO of HYPR, a company specializing in identity assurance and passwordless authentication solutions.12 He founded HYPR in 2014 and has been leading the company's vision to eliminate shared secrets and improve identity security.5
Prior to founding HYPR, Simic worked as an information security consultant for Fortune 500 enterprises in the financial and insurance sectors, where he conducted security architecture reviews, threat modeling, and penetration testing.12 His expertise lies in applied cryptography and decentralized authentication, which form the foundation of HYPR's technology.1
In addition to his role at HYPR, Simic serves as the company's delegate to the FIDO Alliance board of directors, supporting the alliance's mission to eliminate passwords.12 He has been a member of the FIDO Alliance Board of Directors since April 2019.3
Under Simic's leadership, HYPR has grown significantly:
- The company has deployed its solutions to over 25 million users across Global 2000 companies.6
- HYPR recently secured $30 million in funding to combat generative AI attacks on modern identity.4
- The company rebranded as "The Identity Assurance Company," focusing on comprehensive identity security throughout the entire lifecycle.5
Simic is passionate about improving identity security and has been instrumental in developing HYPR's approach to combining passwordless authentication with adaptive risk mitigation and automated identity verification.6
Highlights
The last decade of cybersecurity purchases have primarily been on scanning of environments and detection of threats. I fundamentally believe that this is the reason that we continue to see more breaches than ever. Every cybersecurity team wants to focus more on stopping the breaches rather than just observing them and then focusing on reducing dwell time.
Unfortunately, this is easier said than done because most security controls that actually stop or prevent the attacks entirely require change management and security teams are often either unwilling to implement them or simply don't have the capital (more politically than monetarily) to drive the change.
The solution is for cybersecurity teams to focus on implementing controls that save the business time and money and positioning their initiatives accordingly. This requires getting comfortable with change management and making friends with other LOBs and folks across the aisle. We have seen how identity security controls that improve the user experience provide a 300%+ return on investment on top of extremely favorable feedback from the everyday employee as well as customer.
The Total Economic Impact study of passwordless authentication can be found here if you're interested - https://lnkd.in/ec2Fby8a
The Identity pillar of zero trust is probably the most critical in any ZT strategy because the broader industry now agrees that "Identity is the perimeter".
Below is a snapshot of what the Identity pillar of ZT is, the different technical controls of the maturity model provided by the Cybersecurity and Infrastructure Security Agency, and how HYPR helps our customers getting to the "optimal" maturity state.
Learn more here - https://lnkd.in/gMGbKzaT
