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Boon Chua

Retail CVS, GM Cheers/Fairprice Xpress. Former Brigadier General Army. Public Servant PPA (P). Board Member. MBA. MPM.

Boon Chua is a seasoned professional with a diverse background in military leadership, public service, and retail management. Currently serving as the General Manager for Cheers at NTUC Fairprice, he has demonstrated exceptional skills in adapting business strategies during challenging times like the Covid crisis. Boon has a proven track record of innovation, such as introducing online sales and offering unique products like draft fresh beer. His leadership extends to pioneering initiatives like the first Full autonomous store and the development of Cheers2.0, a new convenience concept for customers. With a strong foundation in complex operations, training, HR, diplomacy, and strategic planning, Boon is adept at crisis management, government affairs, and leading multicultural teams. He has a deep understanding of public organizations and over 29 years of experience in the Army where he held significant roles, including Head of National Service Affairs. Boon's commitment to excellence and his ability to engage stakeholders are evident in his successful projects like the SAF Day recognition campaign and the revamp of the IPPT system for NSmen. Boon Chua's educational background includes a Diploma in Defence and Strategic Studies, a Master's in Public Management, an MBA, and certifications in public management. His organizational involvements span across various boards, leadership positions, and military roles, showcasing his dedication to professional growth and contribution.

Highlights

Mar 7 · linkedin

Finest@Seng Kang Grand officially opened this week! This is our first fully self-serve checkout store featuring self checkouts and Scan & Go. To ensure our first time users are comfortable with self checkouts, we have deployed service ambassadors to assist our customers.

Although both are not new technologies in our stores, we have made improvements to the customers’ journey to enhance their experience. Key improvements for self checkouts include catering to trolley load purchase, having a bigger bagging area, and purpose-built trolleys that fit nicely to the counters.

For shopping using Scan & Go, they can place their phone on the trolley phone holder and scan their purchase as they shop. This is the best way to beat the queue! With FP app, customers will recieve personalized recommendations and in-store discounts reminders to ensure customers don’t miss out the best deals!

Come visit us at Finest@SKG!

Boon Chua
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Location

Singapore