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Borja Muller

Borja Muller is the Chief Strategy Officer at AutoScout24, a leading pan-European online car marketplace. In his role, Muller is responsible for shaping the company's strategic direction and overseeing key initiatives.

Professional Background

Muller has been instrumental in AutoScout24's expansion into new automotive services and business models. He played a crucial role in the company's venture into the car subscription market, recognizing its potential impact on the automotive industry.1

Strategic Vision

Muller views car subscription as a sustainable model with growing importance in the automotive sector. He believes that AutoScout24 can play a crucial role in facilitating the development of car subscription as an alternative to traditional ownership models.1

Key Initiatives

Under Muller's strategic guidance, AutoScout24 has:

  1. Launched a car subscription marketplace in partnership with Casi, allowing subscription providers to access AutoScout24's large user base.1
  2. Positioned AutoScout24 as an enabler of new car ownership models, expanding beyond traditional buying and selling.1
  3. Focused on providing consumers with more choices regarding different ownership models and making decision-making easier for them.1

Muller's strategic approach aims to keep AutoScout24 at the forefront of evolving automotive trends, particularly in areas like car subscriptions and alternative ownership models.

Highlights

Mar 11 · aimgroup.com
AutoScout24 appoints Dr. Thomas Krauße as CMO - AIM Group
Feb 8 · perenews.com
BlackRock names new global co-heads of real estate - PERE
Aug 1 · autoscout24.com
The AutoScout24 Management
Oct 21 · casi.auto
AutoScout24 and Casi launch car subscription marketplace
AutoScout24 and Casi launch car subscription marketplace
Jan 1 · rocketreach.co
AutoScout24 Information - RocketReach
Jul 20 · techcrunch.com
Norway's electric car subscription service imove closes $22.3M ...
Norway's electric car subscription service imove closes $22.3M ...
Jul 1 · majunke.com
Nordics' car subscription and SaaS provider imove, closed primary ...

Related Questions

What are Borja Muller's main responsibilities as Chief Strategy Officer at Autoscout24?
How has Borja Muller's leadership impacted Autoscout24's strategy?
What is Borja Muller's background before joining Autoscout24?
How does Autoscout24's partnership with imove benefit the company?
What new ownership models is Autoscout24 supporting?
Borja Muller
Borja Muller, photo 1
Borja Muller, photo 2
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Location

Barcelona Area, Spain