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Bozidar Jovicevic

CEO at Evermed - Global Pharma Executive - MD MBA - Former Chess Pro

Bozidar Jovicevic is the Chief Executive Officer at Evermed, a position he has held since January 2021.12 He is a physician who transitioned into the pharmaceutical industry and then became a tech founder.2 Jovicevic is passionate about using technology to improve healthcare and medical education.23

Professional Background

Jovicevic has an extensive career in the pharmaceutical and healthcare industries:

  • Evermed: CEO (January 2021 - Present)12
  • Sanofi: Vice President, Global Head of Digital Therapeutics (May 2017 - December 2020)12
  • Novartis: Global Digital Head of Medical Affairs (May 2015 - April 2017)12

He also held various roles at Novartis Oncology and Berlin-Chemie (Menarini Group) earlier in his career.12

Education and Expertise

Bozidar Jovicevic holds both an MD and an MBA.1 He is described as a digital life science executive with a passion for innovation, technology, and human behavior.3 His expertise spans across pharmaceuticals, digital therapeutics, and medical affairs.

Current Role at Evermed

At Evermed, Jovicevic leads a company that focuses on HCP (Healthcare Professional) engagement, providing world-class medical education to physicians through a Netflix-style video platform.34 Under his leadership, Evermed partners with international medical societies and global pharmaceutical companies to make medical education more accessible.5

Additional Activities

Jovicevic hosts the "Pharma Launch Secrets" podcast, where he interviews leading experts about trends and strategies for successful pharmaceutical product launches.3 This activity showcases his continued involvement in the pharmaceutical industry and his interest in sharing knowledge about product launches and digital transformation in the sector.

Highlights

Mar 27 · linkedin

Should pharma companies give up on creating video content for HCPs that needs MLR review?

And instead invest their money in making the EXISTING third-party, independent content (e.g., content from associations) available to their HCPs?

We recently did a project with a global pharma company on one side and a medical association on the other.

We served as a “bridge,” if you will.

First, we worked with an association to create a 3-hour mini curriculum of "Latest Advances in ___ "=> did outreach to the speakers => recorded content => edited to make it more bite-sized and attractive => added subtitles in 6 languages => uploaded and delivered the content.

Second, we worked with the pharma company to make association’s content available through their Netflix-style library powered by Evermed (with all the disclaimers, you know the drill:)

In other words, we helped the pharma client BOTH with the Content and Content Delivery.

It worked really well.

Which brings me back to the initial question.

Should pharma companies abandon PRODUCING on-demand video content that needs MLR review?

Answer is in the comment below.

Mar 9 · linkedin

🎬 Top 10 Statistics and Trends About the Use of Video to Engage Audiences like HCPs 🎬

It's well-established that video has been one of the breakout trends for engaging audiences.

There are MANY different statistics about that.

Our team here at Evermed looked at all of them and identified 10 that can be useful for pharma executives.

Check the slides 📈

⚡ Comment below if you would like a copy of the slides

⚡ And if you're a digitally-minded Pharma Executive looking for ways to use Content to engage HCPs in 2023, be sure to grab a complimentary copy of my 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days. Just follow the link in the comments below 👇

#video #videocontent #videotrends #videotrends2023 #videocontent2023 #videostats

Related Questions

What inspired Bozidar Jovicevic to transition from a medical career to the pharmaceutical industry?
How has Bozidar Jovicevic's background in chess influenced his leadership style?
What are some key achievements Bozidar Jovicevic has accomplished at Evermed?
How does Bozidar Jovicevic integrate technology into his role at Evermed?
What are the main goals Bozidar Jovicevic has set for Evermed in the next few years?
Bozidar Jovicevic
Bozidar Jovicevic, photo 1
Bozidar Jovicevic, photo 2
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Location

New York City Metropolitan Area