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Bracken Darrell

CEO, VF Corporation

Bracken P. Darrell is the President and Chief Executive Officer of VF Corporation, a leading portfolio of lifestyle brands.123 He was appointed to the position in July 2023.3 Before joining VF Corporation, Darrell served as President and CEO of Logitech International S.A. for 10 years, beginning in January 2013.23 He is credited with turning around Logitech’s business by expanding into new categories, improving market share via innovative products, and elevating design as a key company strategy.3

Darrell has more than 30 years of experience in business leadership and brand management with global consumer companies.3 Throughout his career, he has led growth and reinvention for brands such as Old Spice, Gillette, Braun, KitchenAid, and Whirlpool.3 His executive management experience includes manufacturing, supply chain, product innovation, consumer services, and marketing in both mature and emerging markets.3 Before Logitech, Darrell held leadership roles at Procter & Gamble as President of Braun, Whirlpool Corporation as President of EMEA, and General Electric.3 Earlier in his career, he worked in brand management at Procter & Gamble and is credited with leading the turnaround of Old Spice.3 He began his career with Arthur Anderson and then PepsiCo.3

Bracken Darrell graduated from Daviess County High School in 1981.1 In 1985, he earned a BA degree in English Literature from Hendrix College, and in 1989, he earned his MBA from Harvard Business School.1 He also holds an honorary Ph.D. from Hendrix College and an Honorary Fellowship from the Royal College of Art.4 He has served on the board of directors for Life Biosciences, an anti-aging startup, and as a trustee for Hendrix College.1 As of December 2024, Darrell's estimated net worth is $21 million.5

Highlights

Bracken Darrell: Positions, Relations and Network - MarketScreener
Mar 19 · Fortune
Inside the turnaround plan to make Vans, Supreme, and The North Face cool again - Fortune
Inside the turnaround plan to make Vans, Supreme, and The North Face cool again - Fortune
Feb 8 · Yahoo Finance
New VF Corp. CEO Bracken Darrell: Everything is on the table - Yahoo Finance
New VF Corp. CEO Bracken Darrell: Everything is on the table - Yahoo Finance
Jan 3 · en.wikipedia.org
Bracken Darrell
Bracken Darrell
Jan 1 · vfc.com
Bracken Darrell - Global Leadership Team :: VF Corporation (VFC)
Jun 20 · vfc.com
VF Corporation Appoints Bracken Darrell as President and CEO
VF Corporation Appoints Bracken Darrell as President and CEO

Related Questions

What are Bracken Darrell's key achievements at Logitech?
How did Bracken Darrell's leadership style impact VF Corporation?
What strategies did Bracken Darrell use to turn around Old Spice?
How has Bracken Darrell's career evolved over the past three decades?
What are some of the new product categories Logitech introduced under Bracken Darrell's leadership?
Bracken Darrell
Bracken Darrell, photo 1
Bracken Darrell, photo 2
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Location

Newark, California, United States