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Brad Charron
CEO at ALOHA - Organic, Clean Plant-Based Food / Board Director / Food, Beverage & Consumer Goods / Natural & Organic
Brad Charron is a high-energy and charismatic leader with a strong track record in managing and developing iconic brands. He has diverse experiences in various sectors such as corporate, private equity, and founder-driven entrepreneurial ventures, both domestically and internationally.
Brad is a graduate of the prestigious Harvard Business School and the University of Notre Dame, where he excelled and graduated magna cum laude. He also attended The Hill School for his high school education.
With a rich background in Food & Beverages, Consumer Goods, Apparel/Footwear/Accessories, Retail/Wholesale, Digital, Sports, and Luxury/Lifestyle Branding, Brad has in-depth category experience across multiple industries.
Specializing in leadership, branding, strategy, and growth-oriented companies, Brad Charron is known for his strategic insights and ability to lead organizations to success.
Throughout his career, Brad has held notable positions such as Chief Executive Officer at ALOHA, Board Director at Red's All Natural, Senior Vice President & General Manager at The Nature's Bounty Co., Senior Vice President of Marketing at Chobani, Brand and International Marketing Executive at Under Armour, Brand Manager at PepsiCo, Brand Intern at Procter & Gamble, European Brand & Commercial Manager at Lucky Brand, and Strategy Consultant at Capgemini.
Highlights
This kind of amused me... I'm used to the TikTok Bachelorette trend of asking for free goods...and miscelleanous free sample requests are pretty standard asks in the CPG industry. But this is the first time I've seen a couple send a Company a link to their Wedding Registry and ask for "any support".
So...as random as this is...just to pay it forward a little...I'm going to do it. Share a little good into the world, get a little good back. Living the #BCorp Life at ALOHA.
As the new year begins in earnest, honored to be selected as a member of Fast Company 's Impact Council. Certainly not quitting my day job...too much to do and serve at ALOHA...but sincerely happy to provide insights and expertise to help businesses become more sustainably and holistically successful.
For the audience at-large, what would you be most interesting in hearing from me in 2024? Like the band you didn't want to see on stage at your favorite watering hole, I aim to make your Linkedin experience more worthwhile. "Play Freebird" requests will not be honored.
#fastcompany #ceomindset #CPG #foodandbeverage #sustainability #innovation #impact
