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Brad Costanzo

Co-Founder at Medclava

Founder of Costanzo Marketing Group

Highlights

Mar 29 · twitter

Did tou read Sam Altman’s op-ed? The ENTIRE thing?

“My Advice to Anyone Building an AI Startup Is to Remember That Eventually OpenAI Will Eventually Destroy You”

By Sam Altman, OpenAI

As you might imagine, I often get approached by ambitious founders eager to dive into the booming world of AI. They want tips. Growth hacks. The perfect stack. Some secret recipe for building a successful wrapper app around ChatGPT.

And while there’s no sorcery involved, the steps are simple: find a niche, build fast, launch loudly, raise a round, and understand—deeply—that OpenAI will one day demolish everything you’ve built.

That’s really all there is to it. Nail the fundamentals, find some early traction, and you’ll be well positioned for the moment we casually release an eerily similar product with no warning and vacuum up your entire user base before you’ve even finished hiring your first PM.

In the beginning, you’ll have to hustle. Prompt engineering. No-code tools. User onboarding. Discord moderation.

And—this part’s critical—you must internalize that the more successful you are, the more likely it is that we will replicate your core feature set and integrate it natively into ChatGPT, making your existence not only redundant but vaguely embarrassing.

You’ll probably need to pivot. Everyone does. Maybe your first idea was “GPT for legal memos.” Then it’s “AI for real estate listings.” Then maybe “Slackbot that pretends to be your COO.”

Eventually, you’ll hit on something sticky—something unique. That’s when we’ll strike. Quietly. Elegantly. Fatally. You’ll wake up to TechCrunch announcing our launch of the exact same product—only with fewer bugs, better UX, and free credits for everyone. Your team will spiral. Factions will form. The CTO will start saying things like, “What if we just move to Solana?”

Let’s say you survive that. You find a way to grow. Your app goes viral. You get your first 100,000 users. Congratulations!

That’s when we’ll roll out our enterprise tier, partner with your biggest customers, and release a “Templates” feature that renders your entire roadmap obsolete. Oh, and one of your investors? They now advise us.

But hey—you’re still standing. Good for you. Now’s a great time to pull out a journal and write down where you see yourself in five years, after we’ve spent 10x your lifetime funding on compute just to prove you can’t win.

Reflect on what it means to have sacrificed so much to ship something that now exists as a buried toggle inside ChatGPT settings.

Soon you’ll need to expand your team. Hit the job fairs. Offer equity. Be sure to mention your culture. That’ll really help once you’re staring down layoffs because we made your entire category free with GPT-5 Turbo.

And when you’re sitting there trying to explain to your spouse why you can’t afford preschool next year, remember—there are lots of great accelerators who can help you build your next startup. Just don’t build it on our API.

You’ve poured your soul into this. It’s your dream. Your purpose. Your shot. And you should be proud—right up until we erase you like cached data and leave your Slack workspace a tombstone of “good mornings” and slowly dying threads.

Good luck. You’ll need it.

——— This was obviously parody/satire. And Tech Crunch had nothing to do with this.

Years ago, @TheOnion did a piece like this satirically from Jeff Bezos.

I had ChatGPT rewrite it as if it were from Sama ChatGPT even created the screenshot which didn’t exist. (Notice the date)

Believe nothing. Unless it’s from me. You can trust ME 😉

Did tou read Sam Altman’s op-ed? The ENTIRE thing?

“My Advice to Anyone Building an AI Startup Is t
Mar 28 · twitter

Damn, I’m officially at the age where I remind myself of my father when I look at grown men wearing backwards baseball caps and think they look like idiots.

I used to argue with my dad about this. now I have become him

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Brad Costanzo
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Experience

Co-Founder at Medclava
Strategic Marketing Consultant at Brandetize

Education

Edwardsville High School
Finance, The Wharton School
Management, The Wharton School
Bachelor Of Science In Economics, Finance, Eastern Illinois University