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Brad EATON
Digital Activations @Vacheron Constantin HQ
Brad Eaton is currently the Digital Activations Coordinator at Vacheron Constantin, a prestigious Swiss watchmaker. In this role, he has successfully managed the Richemont LinkedIn page, which serves a community of approximately 500,000 followers. Under his management, the engagement rate on LinkedIn increased by 33%, highlighting his effectiveness in digital marketing and community engagement strategies .1
Eaton's expertise lies in digital activations, where he focuses on enhancing brand visibility and interaction through social media platforms. His efforts contribute significantly to Vacheron Constantin's online presence and brand communication.
Highlights
Watches & Wonders is here! ✨
Vacheron Constantin is back at Watches & Wonders in Shanghai, showcasing the Maisons latest novelties and more.
From the retro-contemporary Fiftysix self-winding black dial, to the artistic expression of the Métiers d’Art – Legend of the Chinese Zodiac - Year of the Snake, these novelties embody the spirit of Vacheron Constantin: precision, craftsmanship, and timeless elegance.
Discover more: https://lnkd.in/e9ry6Jdx
#VacheronConstantin #OneOfNotMany #WatchesandWonders
A fruitful cultural collaboration
The Métiers d'Art - Tribute to traditional symbols series offers a journey into the history and culture of China's last two Imperial dynasties, from the 14th to the early 20th centuries. To immerse itself in the distinctive decor of this period, the Maison took a particular interest in the decorative arts and notably in the “Seawater Cliff” motif omnipresent on courtly architectural elements, but also on furniture and porcelain, as well as on imperial clothing and particularly the so-called ‘dragon’ robes.
For this research work, Vacheron Constantin benefited from the advice of Mr. Song, the Former Associate Research Librarian of The Palace Museum, housed in Beijing's Forbidden City. In agreement with this expert in Chinese history and symbolism, studies on the dials of the four Métiers d’Art limited editions focused on the "Seawater Cliff" motif. Extensively documented by Mr. Song, this depiction features a mountain towering above the tides with their ebb and flow lashing its cliffs.
🎬 Watch the full length discussion on YouTube: https://lnkd.in/eU8utZ2T
#VacheronConstantin #OneOfNotMany
