Sign In

Brad Fields

Licensing Manager - Lat Am, The Coca-Cola Company

Brad Fields is a prominent professional at The Coca-Cola Company, serving as the Licensing Manager for Latin America and the Global Drinkware Manager. His role encompasses overseeing the licensing strategies and product development for Coca-Cola's drinkware segment across various markets, particularly in Latin America.

Professional Background

  • Position: Licensing Manager - Latin America, Global Drinkware Manager
  • Company: The Coca-Cola Company
  • Responsibilities:
    • Managing licensing agreements and ensuring compliance with Coca-Cola's brand standards.
    • Collaborating with various stakeholders to develop innovative drinkware products that align with the company's marketing and branding strategies.

Contributions

Brad Fields has been involved in significant projects, including initiatives related to global marketing campaigns and product launches. His expertise in licensing is crucial for maintaining brand integrity while expanding Coca-Cola's presence in diverse markets. He is noted for his work on high-profile campaigns, such as the "Happiness Flag" project during the 2014 FIFA World Cup, which involved extensive coordination and compliance across multiple countries.12

Education and Personal Background

Fields studied at Georgia State University and has a background that combines marketing, product development, and brand management. He resides in Atlanta, Georgia.3

Brad Fields' extensive experience in licensing and product management makes him a key player in Coca-Cola's global strategy, particularly in enhancing consumer engagement through innovative drinkware solutions.

Highlights

Oct 20 · prnewsonline.com
Coca-Cola Stirs Up Its Communications Via World Cup - PRNEWS
Coca-Cola Invites the World to the Opening Match of the 2014 FIFA ...
Feb 1 · dli.mn.gov
Phone and email directory | Minnesota Department of Labor and ...

Related Questions

What are Brad Fields' main responsibilities in Latin America?
How long has Brad Fields been with The Coca-Cola Company?
What specific drinkware products does Brad Fields manage?
Can you provide examples of successful licensing initiatives led by Brad Fields?
How does Brad Fields contribute to the global licensing strategy at Coca-Cola?
Brad Fields
Brad Fields, photo 1
Brad Fields, photo 2
Add to my network

Location

Roswell, Georgia