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Brad Henson

VP of Growth at mParticle

Professional Background

Brad Henson boasts a robust career defined by his expertise in data-driven business strategies. With a strong focus on Go-To-Market (GTM) strategies, Brad specializes in product and monetization strategies within B2B Software as a Service (SaaS) organizations. His journey through various prominent companies has equipped him with a wealth of experience in transforming business challenges into lucrative opportunities.

Before stepping into the dynamic world of SaaS, Brad began his career in finance where he made significant contributions at Deutsche Bank. As an Analyst in Macro Structuring, he honed his analytical skills and understanding of the financial markets. He progressed to become an Associate in USD Rates Sales, where he structured and sold interest rate derivatives while negotiating bespoke contracts with Fortune 500 companies. This initial phase of his career laid a strong foundation for his expertise in financial instruments and market strategies.

Following his impactful tenure at Deutsche Bank, Brad joined Visa as a Senior Analyst in Corporate Strategy, where he further expanded his proficiency in corporate financial strategies. His next venture was with Salesforce, where he served as Senior Manager of Market Strategy. Here, he was instrumental in shaping innovative market strategies that geared the organization towards significant growth and improvement in their market positioning.

Currently, Brad serves as Vice President of Growth at mParticle, a role that highlights his ability to leverage data in developing and executing business strategies. His time at Twilio Inc. as the Product & Pricing Strategy expert also reflects his capacity to pivot complex product features into monetizable formats that resonate with market demands.

A professional who thrives in collaborative environments, Brad finds inspiration among driven individuals who push for excellence. This ethos not only drives his professional aspirations but also fulfills his personal ambition to foster growth and empathy within his teams.

Education and Achievements

Brad Henson earned his academic degrees from the prestigious University of Michigan, where he engaged in rigorous studies that propelled his career in finance and risk management. He holds a Bachelor of Science in Mathematics of Finance and Risk Management alongside a Bachelor of Business Administration in Finance from the Stephen M. Ross School of Business.

This profound educational background in mathematics and finance plays a critical role in his analytical approach to business opportunities and strategy development. The integration of these disciplines equips Brad to navigate the complexities of financial models and enables him to make data-informed decisions that enhance monetization and market strategies for the organizations he serves.

Notable Achievements

  • Vice President of Growth at mParticle: Brad leads growth initiatives focused on optimizing business practices and developing comprehensive market strategies.
  • Product & Pricing Strategy at Twilio Inc.: Instrumental in directing pricing strategies aligned with product innovation, enhancing revenue streams.
  • Senior Manager - Market Strategy at Salesforce: Pivotal in the introduction of effective market strategies that contributed to Salesforce's competitive edge.
  • Senior Analyst - Corporate Strategy at Visa: Developed corporate strategies that improved overall financial performance and strategic direction.
  • Analyst & Associate Roles at Deutsche Bank: Specialized in structuring financial products, contributing to significant revenue through interest rate derivatives.

title':'Professional Summary of Brad Henson'

tags':['B2B SaaS Expert','Go To Market Strategy','Product Strategy','Monetization Strategy','Growth Management','Data-Driven Decisions','Finance Background','Market Strategy Expert'],'questions':['How did Brad Henson develop his expertise in B2B SaaS strategies?','What are some notable successes Brad Henson achieved while at mParticle?','In what ways did Brad Henson contribute to Salesforce’s market positioning?','How does Brad Henson approach developing monetization strategies in tech organizations?','What are the key lessons Brad Henson learned from his time at Deutsche Bank that he applies in his current role?']}} vm7gm, and analysis. Brad is passionate about working in collaborative environments filled with driven individuals who inspire, push, and empathize—both professionally and personally. In summary, Brad has carved out a niche for himself in the technology and finance sectors, leveraging his educational background and extensive professional experience to drive growth and innovation in fast-paced environments.

Brad Henson
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Location

Seattle, Washington, United States

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