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Brad Koerner
Marketing and Product Development Leader for the Built Environment
Professional Background
Brad Koerner is a dynamic professional in the fields of design and product management, with a passion for creating distinctive in-person experiences for guests, customers, and employees alike. With over two decades of experience, Brad has effectively led teams in the development of innovative digital media and lighting systems, particularly for retail, hospitality, and commercial environments. His unwavering drive and creativity have culminated in the generation of new products that have collectively earned over $350 million, showcasing his exceptional ability to combine artistic vision with strategic business acumen.
Throughout his career, Brad has embraced various roles, functioning both as a design consultant and a manufacturer in diverse B2B contexts. This dual perspective has enhanced his expertise in product development and provided him invaluable insights that he leverages to propel innovative projects forward. Alongside his professional endeavors, he is also recognized as an accomplished speaker and writer, often forecasting future trends in architectural systems and digital media.
Education and Achievements
Brad Koerner's strong educational foundation in architecture lays the groundwork for his successful career. He pursued a Master’s in Architecture at the prestigious Harvard University Graduate School of Design. This rigorous academic experience not only honed his design skills but also exposed him to the latest architectural theories and practices. Prior to that, he completed his Bachelor’s in Architecture at the University of Virginia, where he further cultivated his knowledge and passion for the built environment.
In his professional journey, Brad has taken on several influential roles within renowned organizations, greatly impacting the fields of lighting and design. He currently serves as the Vice President of Marketing and Product Development at Cima, where he spearheads initiatives that push the boundaries of digital media and innovative lighting solutions.
In addition to his current role, Brad previously worked as an Innovation Consultant at Koerner Design, allowing him to explore cutting-edge design methodologies and strategies for businesses. His tenure at Philips Lighting as both Creative Director and Venture Manager afforded him the opportunity to lead teams in creating advanced lighting technology solutions that substantially elevated the user experience.
Another notable phase of his career was as the Senior Marketing Manager for LED Lighting Systems at Micron Technology, where he was pivotal in enhancing market strategies and driving product adoption. His earlier experiences as a Project Designer at Lam Partners and the Lighting Market Manager at Philips Color Kinetics allowed him to develop a comprehensive understanding of the intricate relationship between design, functionality, and market needs.
Brad's path also included a rich foundation as a Project Manager at Light This! Lighting Design, where he cultivated his project management skills, overseeing a wide range of lighting design projects that harmonized aesthetics with technical considerations. Furthermore, Brad's early experiences as an Intern Designer at Ripman Lighting Consultants and a College Program Intern at Walt Disney World reflect his long-standing dedication to the field of design and lighting, emphasizing the importance of immersive experiences.
Achievements
Throughout his career, Brad has made significant contributions to the design and lighting industry, marked by various esteemed achievements. His leadership in product development has resulted in products that not only meet but exceed market expectations, generating impressive revenue milestones. His visionary approach has positioned him as a key figure in the development of engaging digital media and lighting systems that innovate the way we interact with spaces.
Moreover, Brad's thought leadership is demonstrated through his engagements as a speaker and writer. He actively shares his insights on emerging trends in architectural systems and digital media, contributing to global conversations regarding the evolution of design in contemporary environments. His ability to synthesize complex ideas into accessible narratives has garnered him recognition in the industry as a knowledgeable and reliable expert.
In conclusion, Brad Koerner exemplifies the essence of a creative leader and entrepreneurial project manager. With a robust background that encompasses design, product management, and business development, he continues to make waves in the world of innovative lighting and digital media. His extensive experience, rooted in academic rigor and enriched by diverse roles in high-achieving organizations, positions him as a thought leader, shaping the future of design and guest experience.
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