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Brad Macdonald

Vice President, Loyalty Consulting at Epsilon

Brad Macdonald is the Vice President of Loyalty Strategy at Epsilon, a strategic marketing leader with expertise in customer retention and loyalty.6 He has extensive experience in the loyalty industry and frequently shares insights on customer obsession, personalization, and loyalty program trends.12

Macdonald is known for his work in:

  1. Developing customer-obsessed loyalty strategies
  2. Analyzing generational differences in consumer behavior
  3. Emphasizing the importance of personalized experiences in loyalty programs

He has spoken at industry events, such as the Loyalty Summit Americas 2023, where he presented on creating customer obsession and measurable results for brands.1 Macdonald also contributes to webinars and discussions on loyalty trends, including topics like gamification and subscription models.34

With a background that includes studies at Harvard Extension School, Macdonald brings a strategic perspective to loyalty marketing, focusing on driving business growth through effective loyalty initiatives.56

Highlights

#331: Loyalty Trends, Gamification and Subscription with Epsilon's ...
#165: 2022 Loyalty Trends, Gamification and Subscription with ...
Sep 14 · youtube.com
Deep Dive Workshop, Epsilon: Customer Obsessed Loyalty - YouTube
Deep Dive Workshop, Epsilon: Customer Obsessed Loyalty - YouTube
Jan 2 · bwgstrategy.com
Building Brand Loyalty With Programs and Customer Personalization

Related Questions

What are some key takeaways from the Deep Dive Workshop by Brad Macdonald and Shamba Schmidt?
How does Brad Macdonald define "customer obsessed loyalty"?
What specific strategies does Epsilon use to personalize customer experiences?
How does Brad Macdonald approach measuring the return on investment in loyalty programs?
What role does emotional engagement play in customer loyalty according to Brad Macdonald?
Brad Macdonald
Brad Macdonald, photo 1
Brad Macdonald, photo 2
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Location

Salt Lake City Metropolitan Area