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Brad B. McCormick
Strategic Clarity for Companies Committed to Growth. | Digital Marketing Strategy University Instructor | Brand Workshop Wizard | Highly Entertaining Speaker | Lifelong Learner
Brad B. McCormick is an experienced omnichannel marketing strategist with over 20 years of expertise in digital marketing, brand strategy, and business analytics.123 He currently serves as a Senior Digital Strategy Consultant at Mighty & True, where he works to connect storytelling and technology to help companies succeed.2
Professional Background
Brad is a multifaceted digital transformation professional with an impressive career trajectory:
- Founder of Brand Truth Workshop, which focuses on creating clear brand strategies2
- Digital Transformation Consultant at 10 Louder Consulting2
- Previously served as Chief Digital Officer at Moroch, where he transformed the agency's digital capabilities24
- Has worked with major clients including LEGO, Cisco, McDonald's, FedEx, and the US Department of Homeland Security1
Academic and Professional Contributions
- Teaches Digital Marketing Strategy & Performance Management at Southern Methodist University1
- Board member and Past President of the DFW Chapter of the American Marketing Association1
- Has been quoted in prominent publications like NYTimes, PR Week, and Ad Age1
Personal Details
Brad is married, has two daughters, and enjoys long-distance cycling.1 His professional philosophy emphasizes the importance of employee empowerment and accountability in digital transformation.2
Highlights
MARKETING IS ALL ABOUT MEMORIES 💭 🚫 Marketing isn't just about showcasing products or services. 🤔 it's about creating memory structures in the brain. This is neuroscience, folks?
📺 Advertising works by creating and refreshing memories of customers ↪️ And building memories is about repetition
The secret weapon? ✨REPETITION + EMOTIONAL✨
👨🔬Hermann Ebbinghaus, a German psychologist, discovered that people tend to forget newly acquired information at an alarming rate.🚨
📅 Within days or weeks, memory retention can decrease by half 📉 unless the material is actively reviewed.
💥This insight is crucial for marketers!💥 👉It highlights the importance of consistent exposure to keep your brand message fresh in the minds of your audience.
❓How can we combat the forgetting curve❓ 👉Expose customers to your brand multiple times so they can remember your message
This repetition helps reinforce memory pathways, making it more likely for your brand to be recalled when needed 🧠
❗️This is where you need a media strategy❗️ Whether it's through 📱social media posts, 📩 email campaigns, or 🎯 targeted advertisements, the goal is to create a seamless and consistent brand experience across various touchpoints.
By strategically selecting the right mix of media channels, you can ensure that your brand message reaches your target audience in a meaningful and impactful way.💪
Here's a gentle reminder that not being customer-centric is the greatest threat to any business. #CX #strategy #Persona #digitalmarketing #HiMomILoveYou
