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Brad Pelo
Chief Distribution Officer at Angel Studios
Professional Background
Brad Pelo is a highly accomplished leader with a wealth of experience in business development, media production, and public policy. With a career spanning multiple industries, Brad has emerged as a prominent figure in both the creative and corporate realms. He is particularly known for his role as President and Executive Producer at The Chosen, a groundbreaking television series that has engaged millions of viewers around the world by depicting the life of Jesus Christ and the impact he had on those around him. Under his leadership, the series became the largest crowdfunded media project in history, showcasing his ability to innovate and rally support for meaningful storytelling.
Prior to his impactful tenure at The Chosen, Brad held various influential roles that highlight his versatility and strategic thinking. As the Chief Distribution Officer at Angel Studios, he played a critical role in enhancing the distribution of independent films, focusing on empowering creators to maintain control over their work and share their voices with a global audience. His entrepreneurial spirit was also evident when he founded Rise Incorporated, a company dedicated to elevating storytelling and aligning creative pursuits with business objectives.
Brad's leadership experience is further underscored by his roles at Deseret Book, where he served as President and Publisher at Bookcraft, and at Ancestry.com, where he was a CEO and part of the founding team, effectively laying the groundwork for what would become one of the world's leading genealogy services. His contributions have been recognized across various sectors, reflecting a career built on a foundation of leadership, innovation, and a passion for connecting people through shared narratives.
Education and Achievements
Brad Pelo's academic background is rooted in a strong understanding of public policy, having studied at Brigham Young University. This education provided him with the analytical skills necessary to navigate complex organizational landscapes and identify opportunities for growth and improvement. Brad's foundation in public policy has greatly influenced his professional endeavors, especially in his roles that intersect media and community impact.
His involvement with Leader.org as a Director on the Board of Trustees underscores his commitment to leadership development and strategic governance. Through this role, he has contributed to shaping policies and practices that empower leaders across various sectors.
Throughout his extensive career, Brad has been recognized for his contributions to technology and media. He also served on the Board of Directors at D&M Holdings, showcasing his expertise in corporate governance and strategic oversight. His past role as Sr. Director of New Business at Lexis-Nexis allowed him to leverage his analytical skills in a technology-driven environment, further shaping his understanding of the intersection between information and innovation.
In addition to his significant corporate roles, Brad has made notable contributions to philanthropic initiatives. His position as a Trustee at the Americas Freedom Foundation demonstrates his dedication to supporting causes that promote freedom and education. He has also proudly served as Founder & Chairman of NextPage at Proofpoint, further emphasizing his commitment to expanding knowledge and advancing community initiatives.
Achievements
Brad Pelo's journey is marked not only by his professional roles but also by a series of significant achievements that have contributed to his reputation as a thought leader in the industry.
- The Chosen: As President and Executive Producer, he spearheaded the series' innovative funding model and has played an essential role in its storytelling, making it a cultural phenomenon.
- Angel Studios: Enhanced the visibility of independent creators and provided a platform where innovative projects could thrive in a crowded media landscape.
- Folio at Microsoft: As President and Co-founder, he helped pioneer new digital content strategies in an emerging tech environment, paving the way for future innovations.
- Ancestry.com: Contributed to the establishment of one of the most recognized genealogy brands in the world, changing how families connect with their heritage.
Brad's commitment to engaging storytelling, community empowerment, and leadership development has positioned him as a sought-after voice in both the creative and business landscapes. With a career dedicated to bridging the gap between storytelling and ethical corporate governance, he continues to inspire those around him. Through his roles, he has demonstrated not just a focus on profit, but a genuine passion for the stories that connect us all.
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