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Brad Schultz

Co-Founder, CMO at BeatBox Beverages

Brad Schultz is the Co-Founder and Chief Marketing & Experience Officer at BeatBox Beverages, a company he helped establish in June 2011.2 He is an experienced marketing professional with a strong background in brand development and digital media.2

Schultz holds a BA in Marketing from the University of the Pacific - Eberhardt School of Business, which he obtained between 2002 and 2006.2 His career has been marked by entrepreneurial ventures and leadership roles in various companies:

  1. Co-founded BeatBox Beverages, an innovative alcoholic beverage company that has grown significantly since its inception.13
  2. Appeared on ABC's Shark Tank in 2014, securing a $1 million investment from Mark Cuban for a third of the company.3
  3. Previously held positions such as VP Brand Strategy at Dubit Limited and Head of Moshi TV at Mind Candy.2
  4. Co-founded Tryout, a talent network for children, and Flying Penguin Mobile, a mobile gaming company.2

Under Schultz's leadership, BeatBox Beverages has experienced substantial growth. The company generated over $100 million in sales in 2023 and is projected to double that revenue in 2024.3 BeatBox has evolved from its original stereo-shaped bag-in-a-box concept to become a major player in the ready-to-drink alcohol market, competing with established brands in the "fourth alcohol wave".3

Schultz's approach to marketing emphasizes community building, word-of-mouth experiences, and leveraging influencer partnerships to expand the brand.1 His leadership has been instrumental in navigating the challenges of the alcohol industry, including regulatory hurdles and strategic product shifts.4

Highlights

Sep 5 · forbes.com
BeatBox Beverages Supercharges Growth A Decade After Scoring ...
BeatBox Beverages Supercharges Growth A Decade After Scoring ...
May 21 · creatoriq.com
Brad Schultz, Co-Founder & CMO of BeatBox, on Mixing ... - CreatorIQ
May 21 · youtube.com
Brad Schultz, Co-Founder & CMO of BeatBox, on Mixing ... - YouTube
Brad Schultz, Co-Founder & CMO of BeatBox, on Mixing ... - YouTube
Feb 12 · theorg.com
Brad Schultz - Co-Founder & CMO at BeatBox Beverages | The Org
Jan 22 · iza.co
Brad Schultz - Co-Founder, Chief Marketing & Experience Officer at ...
Jun 21 · PRNewswire
BeatBox Beverages Announces Newest Flavor, Cranberry Dreams, in Partnership With Viral Social Media Star, Doggface208 - PRNewswire
Jun 21 · PR Newswire
BeatBox Beverages Announces Newest Flavor, Cranberry Dreams ... - PR Newswire
BeatBox Beverages Announces Newest Flavor, Cranberry Dreams ... - PR Newswire

Related Questions

What inspired Brad Schultz to co-found BeatBox Beverages?
How did BeatBox Beverages' appearance on Shark Tank impact the company?
What are some of the key marketing strategies Brad Schultz has implemented at BeatBox?
How does BeatBox Beverages' eco-conscious packaging contribute to its brand identity?
What challenges has Brad Schultz faced in the alcohol industry, and how has he overcome them?
Brad Schultz
Brad Schultz, photo 1
Brad Schultz, photo 2
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Location

Austin, Texas, United States