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Brad Smith 🧙♂️
Co-Founder @ Sonar / Founder @ Wizards of Ops
Brad Smith is a prominent figure in the tech industry, serving as the Co-Founder, President, and Chief Customer Officer at Sonar Software since September 2018. His career is marked by a strong focus on revenue operations and customer relationship management, which he has cultivated through various roles in both startups and established companies.
Professional Background
- Sonar Software: As a co-founder, Brad leads initiatives that enhance visibility into CRM automation and integrations. Sonar aims to simplify the management of business-critical tech stacks by providing a single source of truth for cross-functional teams.12
- Wizards of Ops: He is also the founder of this Slack community, which supports operations professionals by fostering connections and sharing insights within the industry.2
- Previous Roles: Before establishing Sonar, Brad held significant positions such as Director of Revenue Operations at Terminus and roles in operations at Gather Technologies and Accenture. His early career included technical analyst positions and program management at Cox Communications.2
Education
Brad earned a Bachelor of Science in Business Management with a minor in Communication Studies from the Wilbur O. and Ann Powers College of Business at Clemson University. His educational background supports his expertise in operational efficiency and customer engagement strategies.1
Personal Insights
Brad is known for his problem-solving mindset and commitment to making operations easier for professionals. He values humility and continuous learning, encouraging collaboration within his team. Outside of work, he is an Ironman triathlete and enjoys spending time with his four pugs.2
His LinkedIn username is sonarbrad, where he shares insights related to his work and interests in revenue operations.



