Suggestions
Ccxp Brad Smith
President and Founder of Vector Business Navigation, Inc.
Professional Background
Brad Smith is an esteemed leader in customer experience (CX) and service innovation, with a prolific career spanning over 25 years. Having held pivotal roles at high-profile organizations such as Symantec, Yahoo!, and Sage, Brad has established a reputation for spearheading customer-centric transformations across diverse sectors. As a Chief Customer Officer (CCO) and Chief Marketing Officer (CMO), he has guided global support and service functions at industry-leading companies like Oracle, Openwave, and VeriSign, as well as lending his expertise to burgeoning startups.
Currently, Brad serves as the President and Chairman of the Board of the Consortium for Service Innovation, where he has significantly contributed to enhancing customer service-centric business models. Through this role, Brad has facilitated innovations for hundreds of customer service organizations, honing strategies that deliver exceptional value to customers while empowering employees, ultimately driving organizational growth. His contributions to the Consortium have earned him recognition as one of their esteemed Innovators.
In addition to his leadership at the Consortium, Brad co-founded TribeCX Ltd, a consultancy that emphasizes customer experience, and acts as a Tribal Advisor, offering invaluable insights to organizations looking to enhance their customer engagement. His alumni membership with the Forrester Chief Customer Executive Council and the Chief Customer Officer Council showcases his dedication to staying at the forefront of CX developments.
Brad has also played a crucial role in the Customer Experience Professional Association (CXPA) as an alumni Board Member from 2018 to 2021 and is recognized as an Innovator in the CX space. His commitment to the field is further evidenced by his certification as a Certified Customer Experience Professional (CCXP).
Education and Achievements
Brad’s solid educational foundation began with a Bachelor of Science in Business Administration (BSBA) from the University of Central Florida, coupled with an Associate of Science from Brevard Community College. This academic groundwork has contributed significantly to his impressive capability in navigating the complexities of customer experience and service operations.
Throughout his career, Brad has become a renowned thought leader in the customer experience domain, with a prolific writing repertoire that includes contributions to esteemed publications such as Forbes, The New York Times, Fox Business, and Entrepreneur. His expertise in customer service and CX topics is frequently sought after for keynote speaking engagements at industry conferences and events, where he shares insights and strategies derived from his extensive professional journey.
In 2015, Brad established Vector Business Navigation, Inc., a consulting firm dedicated to assisting organizations in transforming their customer experience and ensuring customer success. His role as Founder and President allows him to mentor emerging leaders and help them navigate their CX ecosystems, a passion that underlines his overall commitment to the field.
Notable Achievements
Brad's career is characterized by numerous notable achievements, which reflect his capacity to drive significant value in various organizations:
-
Leadership at High-Profile Companies: Brad has held high-ranking positions at industry giants, where he led customer experience initiatives that significantly improved service delivery and customer satisfaction.
-
Transformational Consulting: Through Vector Business Navigation, Inc., he has helped numerous organizations assess and refine their customer experience strategies, fostering an environment of customer-centricity.
-
Recognition as an Innovator: His acknowledgment as an Innovator by the Consortium for Service Innovation highlights his impact on the field and his ability to inspire innovation among peers in customer service.
-
Recognition in Publications: Having authored numerous articles for top-tier publications, Brad continues to influence the dialogue on customer experience strategies and innovations, establishing him as a thought leader in the industry.
-
Keynote Speaker: As a frequent speaker at customer experience and service innovation events, Brad shares his wealth of knowledge, helping to shape the future direction of the industry through education and engagement.
Brad Smith’s commitment to advancing customer experience is not only reflected in his extensive professional background and leadership positions but also in his ongoing dedication to inspiring others in the field. His work continues to have a lasting impact, helping organizations worldwide develop better relationships with their customers while fostering a workplace culture that values engagement and innovation.
