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Brad Soroca

VP, GM Content at Tripadvisor

Brad Soroca is currently the VP, GM Content at Tripadvisor, a position he has held since March 2023.1 He has a diverse professional background spanning various industries, including media, technology, and e-commerce.2

Career Highlights

  • Current Role: VP, GM Content at Tripadvisor (March 2023 - present)1

  • Previous Positions at Tripadvisor:

    • VP, Business Development and Communications (June 2021 - March 2023)
    • VP, Marketing and Business Development, GM DTC (April 2020 - May 2021)12
  • Other Notable Roles:

    • Independent Consultant (June 2019 - April 2020)
    • Chief Commercial Officer at Deluxe Entertainment Services Group (October 2018 - May 2019)
    • Chief Marketing Officer at Deluxe Entertainment Services Group (June 2016 - September 2018)
    • CEO and COO at Arazoo (2014-2015)
    • COO & CMO at eMusic (2011-2014)
    • SVP, Marketing & Research at NBC Local Media (2009-2011)
    • Sr Director, Marketing at ESPN Digital Media (2005-2008)1

Professional Approach

Brad Soroca is known for being a customer-focused senior executive who inspires and leads people through innovation and transformation.2 He is described as a data-driven strategist with creative abilities, approaching business from a brand perspective and focusing on clear and unique strategies to maximize revenue and profits.2

Education

Brad Soroca attended The Brunswick School from 1989 to 1993 and later obtained a Bachelor's degree in English with a minor in Film from Middlebury College (1993-1997).1

Highlights

Nov 7 · theorg.com
Brad Soroca - Vp, GM Content at Tripadvisor - The Org
Brad Soroca - Vp, GM Content at Tripadvisor - The Org
Apr 2 · live.skift.com
Skift Forum and Summit Past Speakers in 2021 and 2020
Mar 15 · live.skift.com
Brad Soroca Archives - Skift Live
Brad Soroca Archives - Skift Live
Dec 11 · travelweekly.com
With Reco, Tripadvisor's door opens, admits living, breathing trip ...
Jul 10 · adweek.com
Tripadvisor Launches Premium Trip-Planning Service Reco - Adweek
Tripadvisor Launches Premium Trip-Planning Service Reco - Adweek
Jan 1 · rocketreach.co
Tripadvisor Marketing Department - RocketReach

Related Questions

What are Brad Soroca's main responsibilities at Tripadvisor?
How did Brad Soroca's role at Deluxe Entertainment Services Group prepare him for his current position?
What innovations has Brad Soroca introduced at Tripadvisor?
How did Brad Soroca's experience at NBC Local Media influence his career?
What are some of the key projects Brad Soroca has led at Tripadvisor?
Brad Soroca
Brad Soroca, photo 1
Brad Soroca, photo 2
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Location

New York, New York, United States