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Brad Zomick
VP Marketing - Enterprise Marketing Leader & Strategist - Demand Generation, Product & Content Marketing Expert
Brad Zomick is a B2B SaaS marketing expert and entrepreneur who specializes in helping CEOs grow their LinkedIn presence and generate leads.1 His career path has been described as unconventional, leading him to become a well-known marketing executive.2
Professional Background
Brad has extensive experience in the B2B SaaS industry:
- He has helped scale companies from seed funding to Series D rounds
- Assisted businesses in growing from pre-revenue stage to over $50 million in annual recurring revenue (ARR)
- Led marketing efforts through two successful company exits1
Current Role
Brad is now the founder of Spectamur, a LinkedIn thought leadership and audience growth consultancy.34 In this capacity, he:
- Helps CEOs build their personal brand on LinkedIn
- Assists in developing LinkedIn strategies for lead generation and pipeline growth
- Offers expertise in content creation and audience engagement on the platform1
LinkedIn Expertise
Brad is known for his LinkedIn mastery and shares insights on:
- The "3 C's" of LinkedIn: Connections, Commenting, and Content
- Strategies for building an effective content calendar
- Best practices for writing connection requests
- The importance of incorporating video content1
Brad offers a free 7-day LinkedIn Influence Course, demonstrating his commitment to sharing knowledge in this area.1
Given his experience and current focus, Brad Zomick is well-positioned to offer valuable advice to businesses and executives looking to leverage LinkedIn for growth and brand building in the B2B SaaS space.
Highlights
How I got here.. and a glimpse into 1/2 my career not shown on LinkedIn.
Today, I help B2B execs grow their influence and pipeline on LinkedIn.
It's been a winding road.
1️⃣ The Roomba phase
It all started in suburban Long Island.
I was a middle-class family's middle son (black sheep).
High school was easy for me; I got top grades without effort.
This did not set me up well for college.
College was a party.
Graduation turned the lights on and told me to go home.
I stumbled off into the working world.
I followed the herd into finance and hit some dead ends.
I would back up like a Roomba and keep on going.
I ended up in fintech before fintech was cool in the way it is today.
I worked in CRM for hedge funds before Salesforce reigned supreme.
I was doing well for a 28-year-old, but something was amiss.
2️⃣ Exploration = learning
I grabbed the (career) bull by the horns.
I decided to go to China with management consulting aspirations to help foreign businesses enter China.
I went via an international MBA program offered by the University of Hawaii and Sun Yat University.
I wrapped up the program interning for the U.S. Commercial Service in Beijing.
Then, I worked at a non-profit in the renewable energy space before getting involved with tech.
I also contracted for Groupon and Airbnb clones run by Rocket Internet, a German tech incubator.
I finally landed a gig in management consulting, but I hated it.
I worked long hours in a windowless office in Shanghai with co-workers who threw each other under the bus.
After 4 years away, I missed my home.
My biggest lesson was that you can teach an old dog (me) new tricks.
While in China, I became fluent in Chinese and became a voracious learner.
3️⃣ Live, experiment, learn.
In China, I wrote a blog that my friends and family loved.
Through that, I learned that blogging was now a career option.
The rise of "inbound marketing" was happening, so I paddled into that wave.
I joined an online course search engine startup called Skilledup as a founding employee. (where my LinkedIn experience starts)
I built a blog about learning new skills and navigating careers to 6M visitors/year.
That company was acquired and shut down 1 year later, but I emerged with new skills.
I parlayed that experience into SaaS and kept on stacking skills: leadership, product marketing, and demand generation.
I spent much of that time marketing HRTech products, but eventually, I ventured into other verticals to explore new learning opportunities.
I chose to stay with early-stage ventures where I could experiment and learn (the nature of marketing and life).
I became fascinated with LinkedIn marketing.
I kept pulling on that string and perfected an approach others found valuable.
Which led me to start Spectamur.
It's been a long, strange trip, but I would not trade a single minute of it.
Life is a grand experiment.
It's only failure when you learn nothing.

𝗠𝗼𝗻𝘁𝗵 𝟰 𝗼𝗳 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽 - 𝘁𝗵𝗲 𝗴𝗼𝗼𝗱, 𝘁𝗵𝗲 𝗯𝗮𝗱, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝘂𝗴𝗹𝘆.
𝘛𝘩𝘦 𝘨𝘰𝘰𝘥
- I am learning SO much.
This could also be translated as "I am experiencing many challenges." 😂
In a good way, I am making mistakes and learning from them.
- The 3 new clients I signed last month are launched.
It was daunting, but they are all operational.
I learned (the hard way) to make sure to space out new client launches.
- I'm hiring
I brought in a social media manager to help manage client profiles.
I'm also trying out writers. If this is interesting to you, get in touch!
𝘛𝘩𝘦 𝘣𝘢𝘥
- My prices are going up.
I priced low to get my first batch of clients.
I must raise them to incorporate software tooling into the service and increase editorial quality (professional copywriter and editor layer).
Fortunately, I now have some new testimonials to back up my price increase.
Not sure how this will impact sales.
P.S. This won't affect existing customers.
- I have my 1st client client moving on.
They learned and internalized my system.
This is a graduation vs. churn due to negative experience - they will be a great reference and I'll be rooting for them.
The rub with the agency model is that the core of the model is that clients hire to fire.
I know this from hiring agencies myself.
The question is what will be the average tenure?
So far, my longest collaboration is 18 months!
- Working directly with founders is great but can be challenging.
They are time-poor, and this content strategy is high-velocity.
There is a lot of chasing and nudging to ensure that there are no gaps in the calendar or, worse, content pileups.
To counter this, I am adding up-front language to set expectations properly to sales calls and implementation..
𝘛𝘩𝘦 𝘶𝘨𝘭𝘺
- My foundational organizational system is built on Notion database calendars.
My clients love it because everyone uses Notion.
There are some critical flaws in Notion that traditional project management tools don't have.
This summer I will fix them or move to something like Asana, Clickup, or Monday - a huge project.
- My own marketing has floundered.
My own posting went off the rails between a family vacation and last month's client influx.
However, the real struggle has been with focusing my efforts, because there are 100k B2B SaaS founders.
It's too wide of a net, so I need to focus on company stages (venture round) and/or verticals (HRTech, health tech, etc.).
There's also the question of whether to test marketing personas vs founders.
These are the things I will be working on this summer!
--
Overall, I'm pleased with how quickly things progressed, but I have my work cut out for me.
#foundersjourney #startuplife

