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Bradford Ulrich

Product Design Leader

Bradford Ulrich is the Director of Product Design at Jack in the Box, leading a team of designers working on the next generation digital platform across multiple channels and brands.12 He has over 10 years of experience in software design, focusing on crafting detailed systems and creating products that feel personal and intentional.1

Ulrich's educational background includes studies in Journalism, Broadcasting, Advertising, Marketing, Art, and Graphic Design from Oklahoma State University and Oklahoma Baptist University. His career has spanned various roles in product design and digital strategy, including positions at MidFirst Bank and SONIC Drive-In.

Key aspects of Ulrich's professional experience include:

  1. Leading design teams and focusing on mobile ordering at Jack in the Box.1
  2. Previous roles as Director of Digital Strategy and E-commerce, Sr. Product Owner, and Digital Product Designer at SONIC Drive-In.
  3. Experience in user research, product strategy, and leading both design and development teams.

Ulrich's approach to design emphasizes simplicity, aesthetics, and meeting customer needs. He values the impact of his work through data and user feedback, and has developed skills in HTML and CSS to better collaborate with front-end developers.1

Highlights

Feb 13 · linkedin

Well gang – I'm getting back in the burger game. 🍔

I recently started in a new role as Director of Product Design at Jack in the Box. It's a new place, but I'm getting to work with some familiar faces from my time at Sonic Drive-In. The past month has been a whirlwind of new faces, files, and acronyms, but I'm picking things up and feeling challenged (in a good way).

Jack in the Box is based in San Diego, but I'm working remotely from here, so we're sticking around in OKC. I got to spend some time at Jack HQ in San Diego to get started, and it was cool to meet a lot of the team in person (especially right before it snowed here in Oklahoma 🌴 ☃️).

I'm so grateful for my time at MidFirst Bank these past few years. I got to work on some really fun, innovative projects, both external and internal. But more importantly had the opportunity to work for and with a stellar team. It was a joy to work with Sam DuRegger again. I'm so grateful for your leadership and friendship over the years, across all kinds of projects together – dream collaborator. And to the design, product and dev teams, thank you for your trust and incredible, high-quality work. Braden Crumly, Holly Priest, Tempra Acosta, Mario Rosas, Bryce Jech, Ty Carlson, Ethan Sisson (and so many more).

So here's to big new things and Tiny Tacos™. 🌮

Jun 20 · linkedin

I’ll be at #config2023 in San Francisco this week! Looking forward to seeing a bunch of online friends in person. I haven’t been in SF since 2008 (before the App Store existed). I hear it’s changed a bit since then.

Related Questions

What are some of the key projects Brad Ulrich has led at Jack in the Box?
How did Brad Ulrich transition from Sonic Drive-In to Jack in the Box?
What design principles does Brad Ulrich emphasize in his work?
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What challenges has Brad Ulrich faced in developing mobile ordering systems at Jack in the Box?
Bradford Ulrich
Bradford Ulrich, photo 1
Bradford Ulrich, photo 2
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Location

Edmond, Oklahoma, United States