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Bradley Breuer

Vice President Marketing at PetSmart

Bradley Breuer is a seasoned marketing executive currently serving as Vice President of Marketing - Loyalty, Personalization, and CRM at PetSmart since February 2022.12 In this role, he leads strategies for customer retention, the Marketing Data Science and Analytics function, and oversees the Treats Rewards loyalty program.13

Breuer has an extensive background in data-driven marketing and customer loyalty:

  1. He has over 20 years of experience using data to better serve customers across various major brands.3

  2. Prior to PetSmart, he held leadership positions at:

    • Coach: Vice President of Marketing (2020-2022)2
    • Nike: Director and Senior Global Marketing Segmentation Manager (2013-2015)2
    • Walgreens: Various roles including Manager of Campaign Development (2009-2013)2
  3. His expertise includes data-driven marketing, digital marketing, consumer insights, brand management, and team leadership.2

  4. Under his leadership, PetSmart's Treats Rewards program has grown significantly, reaching 60 million members by January 2023.4

  5. Breuer is known for his innovative approach to loyalty programs, focusing on delivering value, access, and experiences to pet parents.34

  6. He is a pet parent himself, owning a Pembroke Welsh Corgi named Blue Hudson.3

Educationally, Breuer holds a Bachelor of Arts in Urban Studies from the University of Pennsylvania and attended UWC Atlantic College.12

Highlights

Jan 30 · hightouch.com
Hightouch + PetSmart
Nov 11 · theorg.com
Bradley Breuer - Vice President Marketing - Loyalty, Personalization ...
Bradley Breuer - Vice President Marketing - Loyalty, Personalization ...
Aug 30 · fall.shoptalk.com
Bradley Breuer, VP, Loyalty & CRM, PetSmart / 2024 Speakers
Jun 8 · youtube.com
How PetSmart Put Loyalty First. Bradley Breuer's ... - YouTube
How PetSmart Put Loyalty First. Bradley Breuer's ... - YouTube
PetSmart Treats Rewards connects with passionate pet owners
PetSmart Treats Rewards connects with passionate pet owners

Related Questions

What are some key strategies Bradley Breuer has implemented at PetSmart?
How has Bradley Breuer's experience at Nike influenced his approach at PetSmart?
What makes PetSmart's Treats Rewards program unique compared to other loyalty programs?
How does Bradley Breuer use data to enhance customer experiences at PetSmart?
What are some challenges Bradley Breuer has faced in his marketing career?
Bradley Breuer
Bradley Breuer, photo 1
Bradley Breuer, photo 2
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Location

Phoenix, Arizona, United States