Sign In

Bradley Hunter

Head of Industry Partnerships @ TikTok

Bradley Hunter is the Global Head of Brand Safety and Industry Relations at TikTok, based in New York.14 He has over 16 years of experience in digital marketing, with extensive experience across brand industry partnerships.4 Prior to his current role, Hunter held positions at Google for 8 years, including Strategic Industry Partnerships Manager and various roles in account management for financial services clients.41

At TikTok, Hunter is responsible for building trust and understanding of the platform through scaled education via advertising industry organizations.1 He joined TikTok in October 2021 as the North America Lead for Industry Relations before moving into his current global role in August 2022.4

Hunter's career has focused on creating partnerships that positively advance the advertising industry. He has worked on critical industry topics such as brand safety, measurement, diversity, equity, and inclusion (DEI), and advertising for social impact.23 His passion for these areas led him to his current position at TikTok.2

Hunter is also involved in social impact initiatives. He has managed TikTok's partnership with the Ad Council, working on campaigns related to mental health and other important causes.2 He is particularly proud of the TikTok community's ability to inspire creativity and bring joy while remaining authentic.2

Hunter holds an education from NYU Stern School of Business.4 Originally from Atlanta, Georgia, he currently resides in New York City with his wife and two daughters.1

Highlights

May 28 · linkedin

“Ultimately, our goal is for consumers to get inspired, connect with their communities and take action at the point of discovery,” Fernandez said. “Our vision is to continue to make TikTok the most immersive, frictionless and trustworthy experience. As we like to say: “Start with discovery. Stay for results.”

A little inspiration for this Tuesday following a long holiday weekend. Quote from Adolfo Fernández within this AdAge piece.

May 22 · linkedin

Sharing highlights from today's TikTok World 2024!

Impressive work from an intelligent, innovative and inspiring group of product leaders at TikTok! Proud of the role my business marketing colleagues played in bringing this tentpole event to life today.

We dropped some new ad solutions to help brands reach new heights on TikTok by scaling creativity and performance with a new suite of Creative AI tools, Performance and Measurement solutions, and enhancements to high impact Branding placements.

Check them out at bit.ly/3V99MCC to learn more. #TikTokWorld2024 #TikTokforBusiness

Related Questions

What are some of the key partnerships Bradley Hunter has formed at TikTok?
How did Bradley Hunter's role at Google prepare him for his position at TikTok?
What are Bradley Hunter's main responsibilities as Head of Industry Partnerships at TikTok?
How has Bradley Hunter's career evolved over the past 15 years?
What impact has Bradley Hunter made in the advertising industry?
Bradley Hunter
Bradley Hunter, photo 1
Bradley Hunter, photo 2
Add to my network

Location

New York, New York, United States