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Bram Reukers

Head of Digital Advertising at The HEINEKEN Company

Bram Reukers is a team-oriented and dynamic marketer with over fourteen years of international experience in sales, brand management, digital marketing, consumer insights, data-driven marketing, and eCommerce within the beverage industry. His skills encompass strategy, planning, project management, activation, creative development, digital marketing, media optimization & measurement, consumer & shopper insights, performance marketing, analytics, data segmentation, and smart creative. Bram aspires to transition into a role as an inspiring people manager specializing in marketing, equipped with a robust commercial skill set to steer the implementation of business-focused communication and activation strategies.

Highlights

Jul 24 · linkedin

Heineken® and Double F1® World Champion Max Verstappen reveal the answer to who the best driver is in the new global 'When You Driver Never Drink' Campaign   Over 40% of people have accepted a ride from people who have been drinking. This is because many people choose designated drivers based on arbitrary reasons: the one with more experience, the one who enjoys driving the most, or the one who volunteers. As a result, many people choose a designated driver who ends up drinking.   In our new campaign, we want to encourage consumers to make the right choice when it comes to selecting a designated driver on a night out, “The Best Driver” to choose is always the one that hasn’t had a drink – unless that drink is Heineken® 0.0, of course!

#WhenYouDriveNeverDrink #Heineken00 #MaxVerstappen #OracleRedBullRacing

May 27 · linkedin

I’m happy to share that I’m starting a new position as Head of Digital Advertising at The HEINEKEN Company!

Bram Reukers
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Location

Amsterdam, North Holland, Netherlands