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Brand and Marketing Lawrence Cassenti Digital

Do You Get ROI's Over 25:1 On Your Digital Marketing Media Spend?

Lawrence Cassenti is a prominent figure in digital marketing, currently serving as a Senior Manager at Marriott International, where he oversees MDS Client Services for the Mainland U.S., Canada, Hawaii, and French Polynesia. Based in Palm Beach, Florida, he has extensive experience in creating and implementing digital marketing strategies for a portfolio of luxury and full-service hotels.12

Professional Background

  • Current Role: As a strategic digital leader, Cassenti manages a team responsible for website content, paid media, merchandising, and analytics. His work focuses on enhancing digital performance across various hotel brands.1
  • Previous Experience: He has held several key positions at Marriott International since 2006, including Director of Marketing and Brand Manager. Notably, he was recognized as one of the Top 25 Most Extraordinary Minds in Marketing by HSMAI in 2013 for his innovative contributions to the hospitality marketing sector.12

Achievements

  • Cassenti's marketing strategies have consistently achieved high returns on investment (ROI), often exceeding industry averages. He has implemented successful campaigns that have generated significant revenue for Marriott properties.1
  • He has also received multiple awards for his marketing excellence, including two Best Integrated Marketing and eCommerce Campaign awards from Marriott International.1

Education and Certifications

  • Cassenti holds the Certified Hospitality Digital Marketer (CHDM) designation from HSMAI, underscoring his expertise in digital marketing within the hospitality industry.1

In summary, Lawrence Cassenti is a seasoned digital consultant with a strong track record in hospitality marketing, recognized for his strategic leadership and impactful marketing initiatives at Marriott International.

Related Questions

What are some of Lawrence Cassenti's most notable achievements at Marriott International?
How does Lawrence Cassenti's approach to digital marketing differ from others in the industry?
What specific strategies did Lawrence Cassenti use to achieve a 25:1 ROI in digital marketing?
Can you provide examples of the digital tactics Lawrence Cassenti has implemented for Marriott International?
How has Lawrence Cassenti's work impacted the brand and digital marketing at Marriott International?
Brand and Marketing Lawrence Cassenti Digital
Brand and Marketing Lawrence Cassenti Digital, photo 1
Brand and Marketing Lawrence Cassenti Digital, photo 2
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Location

Palm Beach, Florida, United States