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Brandon B.
Product Manager, TEKION
Brandon B. is a seasoned product leader with a focus on APIs, value delivery, measurement, and action.
He holds an MBA and a B.A. in Communications from Marylhurst University, as well as a Public Affairs Certificate from the Defense Information School.
Brandon has an extensive professional background, having previously held roles such as Product Manager at Tekion Corp, Product Marketer at CDK Global, Co-Founder at Vingo - Vin Voyager LLC, Marketing Strategy Consultant at Brandon Boyd, LLC, Marketing Program Manager at Jet Reports, and Public Affairs Manager at Air National Guard.
Highlights
In the tech world, the value of seamless third-party integrations cannot be overstated. A critical aspect often overlooked is the developer experience – particularly when these developers come from external industries.
Let's consider the impact of this on business value. Company A, for example, has numerous third-party integrations. Initially, their API provided generic error responses, leading to a prolonged and frustrating integration process. Picture external developers spending an extra 3-4 days navigating through error response intricacies for each integration. This not only puts the brakes on the integration timeline but also postpones the valuable business opportunities these integrations are meant to unlock. Now, extrapolate that delay across 100-200 integrations. You're looking at a substantial backlog, all due to inefficient developer experience (DevEx) – translating into over a year's worth of missed opportunities and progress.
Now, envision a scenario where the same company enhances their developer experience. Clear, concise error messages and robust support dramatically shorten integration times. What does this mean in real terms?
Faster integrations lead to quicker deployment of new features and functionalities plugged into your core application, directly translating into increased business value and retention.
Moreover, this approach fosters stronger relationships with third-party developers. A positive integration experience encourages future collaborations, potentially unlocking new avenues for innovation and growth.
In essence, by prioritizing the developer experience of external integrators, your company can accelerate the implementation of critical integrations, enhance your core application's functionality, and create a solid foundation for sustained business growth.
Have you experienced the benefits of focusing on external developer experience in your integrations? Let's share insights and strategies in the comments below!"
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