Sign In

Brandon Carter

Director of Strategy at WE Codeword

Brandon Carter is an experienced marketing and content strategy professional currently serving as the Director of Strategy at WE Codeword, a position he has held since August 2021.1 Here are some key details about his career and background:

Professional Experience

Brandon has over 15 years of experience in marketing, content strategy, and brand development:

  • WE Codeword: He joined the company in September 2017 as a Senior Editor, was promoted to Content Director in November 2019, and became Director of Strategy in August 2021.1

  • Previous Roles: Before WE Codeword, Brandon worked as:

    • Senior Content Marketing Manager at SquareFoot (2016-2017)
    • Content Marketing Specialist and Marketing Manager at Outbrain (2012-2016)
    • Licensing Manager at Sesame Workshop (2011-2012)
    • Business Analyst at Peanuts Worldwide LLC (2008-2010)1

Expertise

Brandon specializes in:

  • Crafting strategic narratives for VC-backed startups and publicly traded tech companies
  • Developing brand meaning and connecting with audiences across various media platforms
  • Content strategy and marketing
  • Brand development and storytelling3

Education

  • Bachelor of Arts in English from Williams College (2003-2007)
  • Attended Waynflete School (1996-2003)2

Personal

Brandon is based in Brooklyn, New York, but has roots in Maine. He balances his professional work with personal interests in creative pursuits and tennis.3

Brandon Carter is known for his approach to brand strategy, focusing on finding core themes or meanings that can guide all aspects of a company's brand identity and decision-making. His experience spans from working with iconic childhood brands like Peanuts and Sesame Street to tech giants, giving him a unique perspective on brand development across various industries.3

Highlights

Aug 20 · linkedin

As a strategist, I take pride in discovering and analyzing subcultures and microcommunities.

It's my pleasure to introduce you to #roofball an alt sport you can watch on ESPN News. Don't all come running at once, brands 😂

Joking aside #altsports are having a moment, in no small part due to the Olympic spotlight on niche communities the rest of us are just now waking up to. I'm down.

Aug 15 · linkedin

Love love love what Outerspace is doing on Instagram. This is a #3PL company producing attractive, brand-building, perception-shifting content. There's no excuse for the rest of us 😂

Seriously, if you can't produce content that's attractive on some level, do you have a brand...? These are the questions that keep me up at night.

Related Questions

What inspired Brandon Carter to transition into strategy roles?
How has Brandon Carter's experience at WE Codeword influenced his approach to strategy?
What are some key projects Brandon Carter has led at WE Codeword?
How does Brandon Carter's background in English contribute to his strategy work?
What are Brandon Carter's thoughts on the concept of brands acting like creators?
Brandon Carter
Brandon Carter, photo 1
Brandon Carter, photo 2
Add to my network

Experience

Director of Strategy at WE Codeword (August 2021 - Present)
Content Director at WE Codeword (November 2019 - September 2021), - Senior Editor at WE Codeword (September 2017 - November 2019) - Senior Content Marketing Manager at SquareFoot (March 2016 - August at ABC News (September 2005 - January 2006)

Education

Bachelor of Arts in English from Williams College (2003 - 2007), Waynflete School (1996 - 2003)

Location

Brooklyn, New York, United States