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Brandon DeLoach

Senior Design Manager at PepsiCo

Brandon DeLoach is a Senior Design Manager at PepsiCo, specializing in North American snack brands.2 He has been with PepsiCo for approximately six years, leading internal rebranding projects for major snack brands including Smartfood, Lay's, and Ruffles.2

Before joining PepsiCo, Brandon had a 15-year career on the agency side, working in local Dallas studios and agencies.2 His previous experience includes:

  1. Leading the team that redesigned the Chick-fil-A mobile app
  2. Creating campaigns for notable brands such as The Home Depot, Guinness USA, AAA, and Central Market2

Brandon's work has been featured in major national design publications and can be seen in snack aisles across the country.2 He is known for his collaborative approach and has worked on significant projects at PepsiCo, including:

  • The rebranding of Smartfood, which resulted in maintaining market share and growing in a competitive category1
  • The redesign of Ruffles, which included creating a new positioning and visual identity under the "Own Your Ridges" campaign1
  • The development of "The Block," a three-day experience for Ruffles and MTN DEW during the 2022 NBA All-Star Weekend1

Outside of work, Brandon has a daughter named Margot, who humorously notes that he spends too much time on Zoom calls and restoring old cars.2

Highlights

National Student Show and Conference 18
National Student Show and Conference 18
Jul 30 · susangornell.com
Susan Gornell
Sep 15 · Air Force Link
Air Force energy: Getting the most fight from our resources - Air Force Link
Apr 9 · AL.com
Auburn University data breach: Answers wanted after information about 364,012 people was leaked - al.com - AL.com

Related Questions

What are some of Brandon DeLoach's most notable projects at PepsiCo?
How did Brandon DeLoach contribute to the success of The Block event?
What is the significance of the "intentional imperfections" in Lays' new branding?
How did Brandon DeLoach's team approach the rebranding of Smartfood?
What awards has Brandon DeLoach's work at PepsiCo received?
Brandon DeLoach
Brandon DeLoach, photo 1
Brandon DeLoach, photo 2
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Location

Richardson, Texas, United States