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Brandon DeLoach

Senior Design Manager at PepsiCo

Brandon DeLoach is a Senior Design Manager at PepsiCo, specializing in North American snack brands.2 He has been with PepsiCo for approximately six years, leading internal rebranding projects for major snack brands including Smartfood, Lay's, and Ruffles.2

Before joining PepsiCo, Brandon had a 15-year career on the agency side, working in local Dallas studios and agencies.2 His previous experience includes:

  1. Leading the team that redesigned the Chick-fil-A mobile app
  2. Creating campaigns for notable brands such as The Home Depot, Guinness USA, AAA, and Central Market2

Brandon's work has been featured in major national design publications and can be seen in snack aisles across the country.2 He is known for his collaborative approach and has worked on significant projects at PepsiCo, including:

  • The rebranding of Smartfood, which resulted in maintaining market share and growing in a competitive category1
  • The redesign of Ruffles, which included creating a new positioning and visual identity under the "Own Your Ridges" campaign1
  • The development of "The Block," a three-day experience for Ruffles and MTN DEW during the 2022 NBA All-Star Weekend1

Outside of work, Brandon has a daughter named Margot, who humorously notes that he spends too much time on Zoom calls and restoring old cars.2

Highlights

Feb 27 · linkedin

Last weekend I judged the 2023 National Student Show—what an honor! We spent two full days looking at over 500 pieces from design schools all over the country and saw tons of work that made us really jealous. Congratulations to the students with work in the show. You had to really shine to stand out among so much talent. Can’t wait to share pictures of winning work after awards are announced in April.

Thanks to my fellow judges for being so smart and easy to work with; Lauren Hodges, Afritina Coker, Lucas Silva, and Dylan Mulvaney (who’s so cool he doesn’t need LinkedIn)

Well done Lékan (Olamilekan Mabayoje) and all the other Dallas Society of Visual Communications volunteers who worked so hard to put on such an impressive show.

Jan 5 · linkedin

Rob Salit is #hiring. Know anyone who might be interested?

Related Questions

What are some of Brandon DeLoach's most notable projects at PepsiCo?
How did Brandon DeLoach contribute to the success of The Block event?
What is the significance of the "intentional imperfections" in Lays' new branding?
How did Brandon DeLoach's team approach the rebranding of Smartfood?
What awards has Brandon DeLoach's work at PepsiCo received?
Brandon DeLoach
Brandon DeLoach, photo 1
Brandon DeLoach, photo 2
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Location

Richardson, Texas, United States