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Brandon Dendas
Owner of Convirtue | We help independent insurance agencies grow with content marketing, SEO, and AI.
Brandon Dendas is the Owner and Marketing Director at Convirtue, a company focused on helping independent insurance agencies enhance their growth through various digital marketing strategies, including content marketing, SEO, and AI solutions. His expertise in digital marketing is highlighted by his ability to analyze data effectively, leading to successful optimizations for numerous clients.12
At Convirtue, Dendas emphasizes delivering significant results, claiming that they can generate over 100 qualified leads per month for their clients and achieve SEO improvements within 30 days.45 His professional journey includes a strong commitment to leveraging technology and innovative marketing techniques to drive success for independent insurance agencies.23
Highlights
A client of ours recently asked if they should consider Google Paid Search.
They were recently contacted by a Google ad agency that claimed they grew an insurance agency from $300K in monthly premium to $3M using Google Paid Search.
Impressive!
Though, to achieve results like that, I’d estimate an ad spend of $100,000 to $200,000 per month.
Less than 1% of insurance agencies could afford a budget like that.
If that’s not your budget, this isn’t your channel.
Google Ads can seem appealing.
Quick leads, instant visibility, fast results.
But here’s the reality.
Google Paid Search is NOT designed for the majority of independent agencies.
Here’s why:
𝗠𝗔𝗦𝗦𝗜𝗩𝗘 𝗕𝗮𝗿𝗿𝗶𝗲𝗿 𝘁𝗼 𝗘𝗻𝘁𝗿𝘆:
You’re up against large carriers with massive budgets. They’re bidding $100+ per click and spending $400K to $1M per day. Competing with that is nearly impossible for smaller agencies. To even make an impact, you’d need to allocate at least $10K.
𝗘𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 & 𝗟𝗼𝘄 𝗥𝗢𝗜:
Insurance-related keywords are some of the most expensive. Independent agencies simply don’t have the budget to compete with what national carriers are willing to spend.
𝗠𝗶𝘀𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 𝗼𝗳 𝗦𝗲𝗮𝗿𝗰𝗵 𝗜𝗻𝘁𝗲𝗻𝘁:
Paid ads tend to attract people in the early stages of research who aren’t ready to buy. This results in wasted ad spend on unqualified leads. SEO, however, reaches customers actively searching for specific policies and closer to making a decision.
𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗙𝗲𝗲𝘀 & 𝗔𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝘀𝘁𝘀:
On top of high CPCs, you’ve got ongoing management fees. These costs pile up fast. If your ads aren’t bringing in high-quality leads, it becomes a costly experiment—especially for agencies relying on local lead generation.
𝗣𝗮𝗶𝗱 𝗦𝗲𝗮𝗿𝗰𝗵 𝗜𝘀𝗻’𝘁 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺:
When you stop paying for ads, the leads stop too. On the other hand, SEO and content marketing offer sustainable, long-term growth. Organic traffic keeps working for you, without ongoing ad spend.
At Convirtue, we’ve chosen not to offer Google Paid Search as part of our services.
Why?
Because it’s simply not effective for most independent agencies.
Instead, we focus on Content Marketing, SEO, Social Authority, and Niche Site Building—strategies that deliver real results within a budget most agencies can afford.
Just 5 days after launching our insurance client’s website, they secured their first SEO lead—a qualified LRO lead!
(We're ranking page 1 of Google for that keyword btw.)
But how about that?!
Not 12 months.
Not 6 months.
5 days!
