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Brandon Hanson

GTM Strategy + Product Marketing

Brandon Hanson is a prominent figure in the customer experience (CX) and artificial intelligence (AI) industry, currently serving as the Global Head of Contact Center and CX GTM at Qualtrics.45 His expertise lies in go-to-market strategies, product marketing, and AI solutions for customer experience and contact centers.

Professional Background

Brandon leads global go-to-market efforts for Qualtrics Analytics & AI Solutions, where he coordinates cross-functional teams across sales, product, and partner departments to deliver innovative solutions that drive tangible, return-oriented outcomes for customers.45 His primary focus is helping organizations build and execute their contact center transformation strategies.2

Expertise and Contributions

  • Product Marketing: Brandon is responsible for Go-To-Market and Product Marketing for Qualtrics CX, AI & Contact Center Solutions.2
  • AI Storytelling: He positions himself as an AI Storyteller, indicating his ability to communicate complex AI concepts effectively.3
  • Enterprise GTM Strategy: Brandon is recognized as an Enterprise GTM Strategist, showcasing his skills in developing and implementing go-to-market strategies for large-scale businesses.3

Recent Activities

  • In January 2025, Brandon expressed excitement about innovative solutions being introduced at Qualtrics, likely referring to new AI-powered products or services.3
  • He has been involved in various Qualtrics events, including webinars and roadshows focused on the future of customer experience and the integration of AI in CX strategies.124

Brandon Hanson's role at Qualtrics places him at the forefront of CX innovation, particularly in the integration of AI technologies to enhance customer experiences and transform contact center operations.

Related Questions

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Brandon Hanson
Brandon Hanson, photo 1
Brandon Hanson, photo 2
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Location

Provo, Utah, United States