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Brandon Herbel

Product Designer at Digital Intent

Professional Background

Brandon Herbel is a seasoned self-taught designer with an impressive background that spans over 18 years within the industry. His career, particularly the last 12 years, has been focused on UX (User Experience), UI (User Interface), and Product Design. Throughout his professional journey, Brandon has had the pleasure of collaborating with high-profile clients including but not limited to Nike, Red Bull, NBC Universal, John Mayer, Lady Gaga, Hayneedle, and Mutual of Omaha.

Brandon’s extensive experience in the design industry is characterized by his thoughtful and strategic approach. He emphasizes the significance of understanding clients' goals and desired outcomes before embarking on any design task. This client-centered methodology ensures that the design solutions he creates are not just visually appealing but also align with the client’s overarching business objectives, enhancing overall strategic success.

In addition to his design expertise, Brandon has dedicated himself to facilitating workshops, engaging with strategies, and mentoring aspiring designers. His commitment to education and growth within the design community is noteworthy, as he shares valuable insights gleaned from his own experiences and mistakes, empowering others to develop their skills and succeed in the competitive field of design.

Education and Achievements

Brandon graduated from the Art Institute of Colorado, where he pursued studies in Animation, which provided him a foundational understanding of visual storytelling and design principles. Although Brandon's educational path did not follow a traditional route into design, his self-teaching journey and practical experience have equipped him with a unique perspective on design methodologies and client relations.

Throughout his career, Brandon has held various positions that have honed his skills and expanded his knowledge. He has worked as a UX Designer for Mutual of Omaha, where he developed impactful user experiences that cater to the needs of diverse clientele. His role as a Product Designer at Swappa involved innovative design work focused on enhancing product usability for tech consumers. Similarly, his previous work at Hayneedle allowed him to apply his design acumen to improve e-commerce interfaces for a large audience.

Brandon's entrepreneurial spirit is evidenced by his tenure as Co-Owner at Bones Co. and Make Believe Clothing Co., where he played multiple roles including Art Director and Designer. This experience helped cement his project management and leadership abilities, allowing him to bring a well-rounded perspective on various aspects of design and business.

Notable Achievements

Brandon’s portfolio is a testament to his versatility and ability to adapt to a wide range of client needs. A few standout achievements in his career include leading workshops aimed at enhancing collaborative design processes, working on high-stakes design projects for renowned brands, and contributing to significant improvements in user experience across different platforms. His passion for mentoring emerging designers reflects his commitment to nurturing the next generation of creative professionals.

Additionally, with his extensive experience across different sectors within design, Brandon has cultivated a broad skill set that includes graphic and web design, strategic planning, and analytics in UX/UI design. His unique combination of skills and practical knowledge allows him to offer value to any design team, making him a sought-after asset in the industry.

Brandon Herbel not only exemplifies the qualities of a dedicated designer but also embodies the spirit of ongoing learning and collaboration. His professional journey serves as an inspiring example for both novice and seasoned designers alike, demonstrating that success in the design world can be achieved through passion, strategic thinking, and a commitment to understanding the user experience.

Related Questions

How did Brandon Herbel develop his expertise in UX/UI and Product Design?
What unique challenges has Brandon faced while working with high-profile clients like Nike and Red Bull?
In what ways does Brandon's self-taught background enrich his design approach compared to formally educated designers?
How does Brandon balance his work with mentoring other designers?
What key strategies does Brandon implement to ensure that his designs align with client goals?
Brandon Herbel
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Location

Omaha, Nebraska