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Brandon Hightower
Strategist at West
Professional Background
Brandon Hightower is a seasoned product strategist and designer with an extensive background in creating beautiful, functional, and equitable product experiences. With a career spanning over several years, Brandon has cultivated a unique blend of skills that align closely with the ever-evolving landscape of product design and innovation.
Currently, Brandon serves as a Strategist at West, where he utilizes his design expertise to enhance product development through strategic planning and execution. His previous roles include several impactful positions at SAP—where he honed his experience as a Designer & Creative Director at NONA.studio and as Experience Designer in the Innovation Center Silicon Valley. These experiences have profoundly shaped his understanding of user experience (UX) design and innovative methodologies.
Brandon’s journey in the design world began with his education at Stanford University, where he earned his Bachelor of Science (B.S.) in Product Design. His academic background provided him with a strong foundation in design thinking, user-centered approaches, and collaborative creativity. Following his graduation, he gained valuable insights and hands-on experience through a series of roles, including Lead Designer at Zoltán and Design Intern at both Design Visionaries and archea associati. His early career as a Researcher at Stanford’s Center for Design Research further solidified his understanding of products and the importance of research in design.
Education and Achievements
Brandon's educational journey has been one of exploration and excellence, culminating in a Bachelor of Science degree in Product Design from Stanford University. His time at one of the world’s leading institutions allowed him to push the boundaries of traditional design principles while cultivating a passion for functional and inclusive design.
While at Stanford, Brandon developed a keen interest in how design can serve diverse communities and create equitable solutions. This conviction continues to drive his work, as he believes that well-designed products can transcend barriers and make a significant impact in people's lives.
In addition to his educational qualifications, Brandon's work has been widely recognized across various platforms, showcasing his versatility and commitment to excellence in product design. His role at SAP, for example, highlights not only his design capabilities but also his leadership in innovation, having successfully managed projects that integrate the latest technology trends with user needs.
Achievements
Over the course of his career, Brandon has accumulated a multitude of achievements that reflect his dedication to excellence and innovation in product design.
- Strategist at West: In his current role, he has played a pivotal role in reshaping the product experience by developing strategic initiatives that prioritize user needs while meeting business goals.
- Creative Leadership at NONA.studio: Through his position as Designer & Creative Director, Brandon was instrumental in developing award-winning products that are celebrated for their aesthetic appeal and functionality.
- Impact at SAP: During his tenure at SAP, he progressed through multiple roles, notably as an Experience Designer in the Innovation Center, where he contributed to groundbreaking projects, driving innovation through user-centered design.
- Research Contributions: His work as a Researcher at Stanford not only provided him foundational skills but also fostered a methodological approach that he applies to all his design projects.
Brandon's experience spans various sectors, and he has consistently demonstrated his ability to adapt and thrive in dynamic environments. Whether working in established corporations like SAP or smaller design studios such as NONA.studio, Brandon has left a lasting imprint through his designs and strategic initiatives. His various internships have also laid the groundwork for his robust understanding of the design process and project management.
In summary, Brandon Hightower stands out as a strategic thinker and accomplished product designer whose career is marked by a commitment to delivering thoughtful, equitable, and innovative design solutions. His ongoing journey in the design field is not only a testament to his intellectual prowess but also to his passion for creating products that enhance user experiences across diverse demographics. With a strong educational background, extensive hands-on experience, and a consistent focus on inclusivity, Brandon is truly making an impact in the world of product design and strategy.
