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Brandon Kirsch

First time Sales Manager, Long time Sales Rep | Startup Advisor | 4x President’s Club | 1x Founder’s Club | 1x Heavy Hitter

Brandon Kirsch is currently the Mid Market Sales Manager at HubSpot, a position he has held since October 2023. Based in Dallas, Texas, he works directly with growing companies to help them adopt HubSpot's tools for enhancing their marketing, sales, and customer service strategies. His role involves consulting on various aspects such as CRM adoption, marketing tactics, ROI reporting, and pipeline management.14

Career Overview

  • Current Role: Mid Market Sales Manager at HubSpot (October 2023 - Present)
  • Previous Positions:
    • Founding Service Hub Sales Specialist III at HubSpot (May 2022 - October 2023)
      • Instrumental in turning around the Service Hub product line, achieving $10 million in Annual Recurring Revenue (ARR) within the first year.
      • Developed new hire onboarding training and published playbooks to enhance sales strategies.
    • Mid-Market Account Executive roles at HubSpot (February 2022 - May 2022; June 2021 - February 2022), where he managed full sales cycles and established relationships with key decision-makers.13

Skills and Achievements

Brandon has demonstrated proficiency in:

  • Sales Strategy & Forecasting: Achieved significant sales targets, including a 204% attainment in 2022.
  • Marketing Automation: Focused on integrating marketing tools to streamline processes for clients.
  • Team Leadership: Successfully grew his team from one to fourteen members in nine months while collaborating with product teams for updates and improvements.12

Brandon's approach emphasizes personalized outreach and active listening, which has been crucial in building strong relationships with clients and understanding their needs.2

Highlights

Jan 31 · linkedin

Yesterday, HubSpot went public with one of the more monumental changes I've been a part of in my seven years at the company:

Seats.

Here's my breakdown (this is new to us internally as well, so we'll all be learning together)

👀 View-Only Seats - Analysts or Ops analyzing data or exporting info out of HubSpot, the CEO who doesn't want to do anything, and people who manage strictly off reports. I don't sense portals will have many View-Only seats because if you're going to want to do anything, you'll need a Core seat.

💺 Core Seats, aka Edit Seats - Marketing Managers, Ops people, probably everyone who isn't in Sales and Customer Service / Success. I'd guess this is the bulk of what will make up non-Sales & Service team seat counts; hence, "Core" will be the foundational seat of your portal.

💰 💡 Sales & Service Seats - Sales reps/managers. Service / Success agents/managers. Anyone who wants to benefit from automation (notifications, Leads / Deal / Ticket rotation, etc.) and can access the enablement tools (Sequences, Meetings, Playbooks, Calling, etc.). I'm leaving a lot of "Seat" functionality out, but conceptually, that's the easiest way I've grasped it. If you will use Tickets or Deals, get one of these.

🤝 Partner Seats - Free implementation seats to help our mutual clients set up their HubSpot portals. If you're an agency, your client doesn't have to pay for you, and you can go about your business without limitations.

Once this is officially launched on March 5th and we're having daily conversations around the change, this could change, but that's what I got for now.

Hope it helps.

Jan 24 · linkedin

Last week, I posted about how Sales can set Partners up for success. This week, I'm asking for something in return:

A 60 to 90 days in proactive status update to your Sales PoC, including info like:

⭐ Update on Onboarding / Implementation Progress: 

  • Is this still going according to plan? 
  • Is the client and their team driving expected usage out of the toolset?
  • Has anything come up that we didn't foresee in the sales process that you're now dealing with?

⭐ Learnings and Feedback: 

  • Is anything going wrong?
  • Did we or did the client miss the mark, disrupting the original rollout plan? 
  • Are they using HubSpot in a cool way that we can learn from and share in other sales processes? (For example, unique portal setups, integrations, APIs, etc.)

⭐ Cross-sell / Up-sell or Referral Opportunities: 

  • Can the account be upgraded to different products or tiers?
  • Is there anyone in their network that they've mentioned could potentially benefit from the same experience they're having?

⭐ Misc Updates:

  • Whatever you want to share
  • Changes in the business, like hiring or firing
  • Potential tech stack updates if they're evaluating competitors or integrations

Typically, we will close a deal with a Partner and then sit and wait for something to happen, flying dark.

A proactive effort and an update like this would go a long way to ensure alignment for Sales, the Partner, and the Client.

Shout out to those already doing this; we appreciate it.

Related Questions

What are some key strategies Brandon Kirsch uses to balance quality and quantity in his outreach efforts?
How did Brandon Kirsch achieve such high attainment rates in his sales roles?
What challenges did Brandon face when transitioning from a sales rep to a sales manager?
How did Brandon's role as the first HubSpot employee to focus on Service Hub sales impact his career?
What specific techniques does Brandon use to personalize his outreach emails?
Brandon Kirsch
Brandon Kirsch, photo 1
Brandon Kirsch, photo 2
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Location

Dallas, Texas, United States