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Brandon Lloyd

Brandon Lloyd is a seasoned business professional with extensive experience in risk management, product management, and financial technology. He most recently worked at Fiserv, where he led business units in Clover Sport, Embedded Payments, and Partner Solutions.3

Professional Background

Current Role and Recent Experience:

  • Currently serving as Director of Data Risk Management at Discover Financial Services (November 2021 - Present)1
  • Previously worked at Fiserv, where he led multiple business units that each grew to be 10x the size of their prior state3

Previous Positions:

  • Director of Risk Management, Americas at EML (August 2020 - November 2021)1
  • Director of Data Governance and Privacy Risk Management at UMB Bank (January 2017 - August 2020)1

Notable Achievements

  • Recognized in Sports Business Journal's Forty under 40 in April 20172
  • Member of Young President's Organization (YPO)2

Recent Entrepreneurial Involvement: Lloyd appears to be involved with Forward, a fintech startup that recently raised $16M to compete with Stripe5, and he seems to be sharing insights about software-as-a-service (vSaaS) and payments technology through his LinkedIn posts.46

Highlights

Jul 23 · linkedin

🚀 Cracking the Code on Payment Monetization for SaaS Companies 🚀 Monetizing payments is a huge opportunity for software companies, but many struggle with low attach rates.

Here’s why:  Initial Integration: Many startups quickly integrate with APIs like Stripe, giving away payment economics without building a payments business. Realization of Potential: As companies grow, they recognize the revenue potential in payments, often driven by investor input. However, expertise is scarce. Factors Affecting Attach Rates: Poor program design and high signup friction can lower attach rates. A dedicated payment sales function is often necessary. Monetization Challenges: Engaging large processors or ISOs can be complex and costly. Companies need guidance on selecting partners and designing profitable models. Customer Adoption: Simply launching a payment solution isn't enough. Companies must clearly communicate the value of integrated payments to drive adoption. Sales Strategy: Selling payments and selling software is different. Payments requires educating customers on their current costs and demonstrating savings and improved experience.

I’ve been in the SaaS business for more than 20 years. I’ve seen and been victim to all of the above. That’s why I started Forward, where we are providing both the technology and support to build payment businesses, helping with customer adoption and achieving higher attach rates. By addressing these challenges with the right strategies, software companies can significantly increase their attach rates and unlock substantial revenue from payments. 💡 #SaaS #Payments #Monetization #Startup #Fintech #BusinessGrowth #TechInnovation

https://lnkd.in/g_WTwPZb

Jul 11 · linkedin

The Forward team recently posted about our work in the government space (link below). On a related note, there is a healthy conversation taking place around WHY software companies know about the opportunity to generate revenue from payments but typically have low attach rates.

There is not a single answer, but in the government space one major source of friction is merchant on-boarding. Legacy processors (including Stripe) take a one-size-fits-all approach which creates problems in certain markets.

Can you imagine being the controller of a government agency and being asked for the "beneficial owner" information? Who is the beneficial owner? The taxpayers? The question does not make sense in this context - its confusing payments geek speak.

We fixed that, our dynamic boarding tools recognize the entity type (a government) and change the experience, removing friction - thereby helping the SaaS company achieve the attach rate to drive their payments revenue.

Related Questions

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Brandon Lloyd
Brandon Lloyd, photo 1
Brandon Lloyd, photo 2
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Location

Austin, Texas