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Brandon Parker

Senior Director of Marketing Science, Customer Engagement | Nike & Target Alum | UW Foster School of Business

Brandon Parker is a data, analytics, and insights enthusiast with a keen focus on driving business impact through actionable insights.

As a measurement leader at Analytic Partners, Brandon leads the Marketing Science and Customer Engagement Team, working closely with customer leadership to provide strategic consulting and thought leadership.

Analytic Partners, a globally recognized analytics and marketing measurement firm, empowers businesses worldwide to optimize their marketing strategies and fuel growth through data-driven insights.

Brandon's professional journey includes roles at prominent companies like Target, Nike, and Marketing Evolution, where he honed his expertise in marketing science, media effectiveness, and customer success.

He holds an Executive MBA from UW Foster School of Business and a Bachelor's degree in Marketing from Boise State University, showcasing his commitment to continuous learning and professional development.

Brandon's experience and knowledge in commercial analytics, marketing mix modeling, and data-driven decision-making make him a valuable asset in the realm of marketing measurement and optimization.

Analytic Partners' dedication to innovation, advanced data science, and client-centric approach aligns with Brandon's passion for delivering cutting-edge solutions that drive business efficiency and growth.

Brandon's collaborative nature, industry recognition, and extensive background underscore his ability to create tailored solutions, foster innovation, and build strong relationships with clients and colleagues.

With a track record of success in various leadership roles and a deep understanding of analytics and marketing technologies, Brandon Parker emerges as a distinguished professional in the field of marketing measurement and data-driven insights.

Brandon Parker
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Location

Vancouver, Washington, United States