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Brandon Paton
CEO at Localize - We're hiring!
Brandon Paton is the CEO and founder of Localize, a company that helps businesses expand into international markets.12 He founded Localize in January 2015 and has been leading the company since then.1 Localize provides software that powers international growth and global expansion for hundreds of companies, offering a single, cross-platform solution for managing and deploying global web applications, mobile apps, marketing content, and customer service initiatives.1
Before founding Localize, Brandon's career included:
- Localization Product Lead at Verbling (October 2012 - November 2014)1
- Software Engineer at Origami Labs (2012)1
Brandon's educational background includes:
- Y Combinator1
- BA in Neuroscience and Computer Science from Boston University
Under Brandon's leadership, Localize has grown from a side project to an industry leader in website and web app translation.2 The company's success is attributed to embracing a customer-first mindset, overcoming early technical challenges, and scaling through strategic foresight.2
Brandon is based in the New York City Metropolitan Area and has also served as a mentor at Techstars from May 2017 to January 2019.1
Highlights
The use of AI in localization is a deeply polarizing topic.
But, businesses that are using technology to personalize their products are winning on a global scale.
With the rapid growth of machine learning and natural language processing, AI-powered tools can translate large volumes of text instantly, while detecting cultural nuances and localizing content for certain audiences.
Historically, translation and localization were time-consuming and needed professional expertise to achieve.
While there are limitations to AI localization, the benefits are clear. 3 key advantages of AI-powered localization are:
⚡️ Increased speed and efficiency
AI speeds up translation processes by leveraging machine learning algorithms to translate in seconds, with accuracy improving all the time. Additionally, by automating tasks, eliminating repetitive, manual processes, and identifying context, AI allows teams to focus on higher-level strategies. This results in quicker turnaround times, faster entry in new markets, and more agile responses to customer needs.
📈 Scalability
AI-powered localization can easily scale, making it an effective and efficient solution for companies of all sizes. By automating key processes like translation, content adaptation, and cultural customization, the time and resources needed to translate large volumes of content is significantly decreased.
⚙️ Streamlined localization workflows
Using machine learning algorithms and natural language processing (NLP), AI can automate and streamline localization at scale by automatically translating text and identifying previously translated text to provide recommendations for translations.
To see how #Localize integrates AI in its workflows, find a time to connect with our team by visiting Localize. 🔥
#AI #Localization #Globalization
