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Brandon Rhodes
VP of Business Development at Overtime - Forbes Under 30 - Co-Founder at MSBC
Brandon Rhodes is a seasoned business executive currently serving as the Vice President of Business Development at Overtime, a sports media company. He has extensive experience in business development, strategic partnerships, and revenue generation. At Overtime, he played a key role in launching new verticals, including Overtime Elite (OTE) and an OTT business, as well as building licensing and brand collaborations such as a streetwear partnership with BBC and a deal with Topps trading cards.134
Before joining Overtime, Brandon worked at PepsiCo on the Gatorade brand, where he held various roles in global brand management, digital strategy, and product innovation. His work included partnerships with elite sports organizations like FC Barcelona and Arsenal FC and campaigns that won multiple Cannes Lions and Clio Sports awards.24
Brandon is also an entrepreneur, co-founding Hella Awkward, a conversation card game company, and the Michigan Sport Business Conference (MSBC), which has become a leading event in the sports industry.134 He holds dual degrees in Marketing and Sport Management from the University of Michigan and has studied international business at Universidad de Salamanca.4
Recognized for his impact in the sports business world, Brandon has been named to Forbes' "30 Under 30" list and Sports Business Journal's "New Voices Under 30".24
Highlights
Awesome update from OT7. Congrats to Marc Kohn Hunter M. and the entire team that leads the charge!
OTX is back with even more action!
Our team has worked tirelessly. Traveling across the country to gyms, brainstorming new ways of distribution, and listening to the next generation of fans:
Open Distribution: We are combining premium global rights in partnership with DAZN and an innovative social live streaming approach to build new boxing fans.
Double the events and touring to new cities.
A new tournament that will build the next world title contender.
Bringing back fan and fighter favorite innovations - Overtime Round, KO Bonuses, and the Money Rounds!
Shoutout to the team and everyone at Overtime for making all of this possible.
Britton Hardin Brendan Segalas Gabe Khalife
