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Brandon Rodman

CEO & Cofounder at Previ

Brandon Rodman is the CEO and co-founder of Previ, a fintech company that aims to revolutionize how individuals manage their finances by allowing them to make purchases directly from their paychecks. He co-founded Previ in January 2022, with a vision to create a payment network that not only provides better pricing on essential services, such as mobile phone bills, but also offers cashback rewards to its members. Rodman emphasizes a customer-centric approach, aiming for a concierge-level service experience that simplifies the process of signing up and using the service.123

Professional Background

Before founding Previ, Rodman had an extensive entrepreneurial background. He was the CEO and founder of Weave, a company he led from its inception in 2011 until 2020, when he stepped down just before it went public. Under his leadership, Weave raised over $300 million and became a significant player in the software industry for small businesses. His journey with Weave included overcoming early financial struggles and ultimately achieving a valuation close to $1 billion.34

Rodman’s career also includes roles such as CEO of Recall Solutions and VP of Sales Operations at Stampede Marketing. His diverse experience spans sales operations and management, which has contributed to his strategic approach in building companies focused on customer value and operational efficiency.14

Education

Rodman holds a Bachelor of Science degree in Communications, Marketing, and Advertising from Brigham Young University, which he attended from 1999 to 2009.1

Vision for Previ

At Previ, Rodman's mission is to create a platform that not only serves its members financially but also gives back to them in meaningful ways. He believes in the concept of "people, not employees," aiming to build a company that positively impacts individuals' lives while maintaining profitability. This philosophy is reflected in Previ's offerings, which promise significant savings for members on their mobile services and other purchases.234

Overall, Brandon Rodman's entrepreneurial journey is marked by his commitment to innovation in financial services and his desire to create lasting value for both customers and the broader community.

Highlights

Jun 12 · vc.fm
BRANDON RODMAN - Venture Capital
May 29 · techbuzznews.com
Previ—a Fintech that Gives Back - TechBuzz News
Nov 17 · utahbusiness.com
How Brandon Rodman founded Weave and Previ – Utah Business
How Brandon Rodman founded Weave and Previ – Utah Business
Oct 28 · youtube.com
Brandon Rodman: Make Your Paycheck Go the Distance Using Previ
Brandon Rodman: Make Your Paycheck Go the Distance Using Previ
Aug 2 · TechCrunch
Previ wants to subtract personal expenses from your paycheck with a cashback twist - TechCrunch
Aug 2 · TechCrunch
Previ wants to subtract personal expenses from your paycheck with a cash-back twist - TechCrunch
Previ wants to subtract personal expenses from your paycheck with a cash-back twist - TechCrunch

Related Questions

What inspired Brandon Rodman to start Previ?
How does Previ's cashback model work?
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How did Brandon Rodman's experience at Weave influence Previ?
What is the long-term vision for Previ?
Brandon Rodman
Brandon Rodman, photo 1
Brandon Rodman, photo 2
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Location

Lehi, Utah, United States