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Brandon Thompson

Research Director at United Talent Agency

Brandon Thompson is a seasoned professional with expertise in Nielsen measurement and methodology across local, national, and digital platforms.

His knowledge extends to data streams, crediting rules, and their impacts on ratings in national, local, and digital contexts.

Brandon possesses in-depth understanding of VOD and digital landscapes, including Rentrak, Comscore, and Nielsen.

He is well-versed in the broadcast, cable, and digital media realms, and understands how these sectors interact.

With a focus on qualitative data analysis, Brandon excels in leveraging data effectively to convey compelling narratives for companies or clients.

He is skilled in utilizing both qualitative and quantitative data to decode consumer purchasing behaviors and multi-platform audience viewing habits.

His expertise spans multi-platform research encompassing TV, online, mobile, iTunes, social media, and VOD.

Brandon's proficiency includes quantitative and qualitative consumer audience research using tools like E-Poll, Simmons, NPD, Scarborough, and Nielsen.

He has a solid grasp of broadcast, cable, music, literary, motion picture, and home video landscapes.

Brandon's educational background includes a BA in Media Management from Cal State Northridge.

In his professional journey, Brandon has held significant roles such as Research Director at United Talent Agency, Research Manager at Warner Bros. Entertainment, Research Manager at William Morris Endeavor, and Senior Research Analyst at ABC/DISNEY.

He has also contributed as a Training Specialist at Nielsen Media Research and gained initial experience as an INTERN at NBCUniversal, Inc.

Brandon Thompson
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Location

Beverly Hills, California, United States