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Brayden Crossley

Senior Vice President; Marketing - Greater China & South East Asia at Warner Music Group

Brayden Crossley is the Senior Vice President of Marketing for Greater China and South East Asia at Warner Music Group, a position he has held since June 2019. He is based in Hong Kong SAR and has been instrumental in developing marketing strategies across various regions in Asia, including managing key streaming accounts and promoting international artists alongside local labels in countries such as China, Hong Kong, Taiwan, Singapore, and others.12

Career Overview

  • Warner Music Group:
    • Senior Vice President; Marketing - Asia (June 2019 - Present)
    • Managing Director (Interim); Singapore (February 2020 - August 2020)
    • Regional Marketing Director; South East Asia & Greater China (May 2018 - June 2019)
    • Regional Digital Key Account Manager (May 2017 - May 2018)

Crossley's career at Warner Music began in 2017, and he quickly rose through the ranks due to his effective marketing strategies and strong relationships with artists and their management teams. Prior to this, he worked in various roles at Warner Music Australia, including Head of Artist Relations and Artist Relations Manager, where he managed promotional activities for high-profile artists like Ed Sheeran and Coldplay.13

Education

Brayden attended the Australian Radio School, where he studied radio from 2003 to 2004.1

Skills and Expertise

Brayden Crossley possesses extensive experience in:

  • Marketing strategy development
  • Digital account management
  • Artist relations
  • Promotion and publicity within the music industry

His contributions have significantly impacted Warner Music's presence in the Asian market, particularly in navigating the complexities of digital streaming platforms.2

Highlights

Jun 26 · Digital Music News
The Latest Industry Gigs: LiveXLive, Beats, YouTube, Spotify, Partisan, More - Digital Music News
Jun 21 · AList
Johnson & Johnson Restructures, Bids Farewell To CMO - AList
Warner Music Asia promotes Brayden Crossley - The Music Network
Warner Music Asia promotes Brayden Crossley - The Music Network
Warner Music Asia promotes Brayden Crossley and makes two new ...
Warner Music Asia promotes Brayden Crossley and makes two new ...

Related Questions

What are Brayden Crossley's key achievements at Warner Music Group?
How did Brayden Crossley transition from Australia to Hong Kong in his career?
What specific strategies has Brayden Crossley implemented for marketing in Asia?
How has Brayden Crossley's role evolved since he joined Warner Music Group?
What challenges has Brayden Crossley faced in his role and how did he overcome them?
Brayden Crossley
Brayden Crossley, photo 1
Brayden Crossley, photo 2
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Location

Hong Kong