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Bree Basham

Principal / CX at CapTech

Bree Basham is a prominent figure in the customer experience (CX) field, currently serving as the Principal and CX Practice Area Lead at CapTech Ventures, Inc.1 With a career spanning over two decades, Bree has established herself as a multifaceted professional in the realm of creative design and customer-centric solutions.

Professional Background

Bree joined CapTech in 2018, bringing with her a wealth of experience from various agencies, both large and small.13 Her role at CapTech is multifaceted:

  • CX Practice Area Lead: She manages and inspires a growing team working across multiple industries and geographies.1
  • Creative Director: Bree serves as the creative director for several CapTech accounts, leveraging her agency background.1
  • Business Development Contributor: She plays an invaluable role in the company's business development efforts.1

Expertise and Approach

Bree's expertise lies in:

  • Brand strategy
  • Identity and print design
  • Digital and mobile applications
  • Merging physical and digital experiences2

Her goal is to deliver exceptional customer experiences at every touchpoint, focusing on data-driven, customer-centric solutions in an evolving digital landscape.1

Educational Background

Bree is a graduate of North Carolina State University's College of Design14, which has undoubtedly contributed to her strong foundation in art and design.

Personal Interests

Outside of her professional life, Bree is known for:

  • Enjoying travel and exercise
  • Spending time with family and friends
  • Being a certified sommelier (Level III wine specialist)1

Bree Basham continues to be an influential figure in the CX field, driving innovation and growth for CapTech and its clients.

Highlights

Bree Basham - Principal, CX Practice Area Lead - CapTech
Bree Basham - Principal, CX Practice Area Lead - CapTech
Nov 8 · prnewswire.com
CapTech Names New Creative Director for Charlotte Office

Related Questions

What are some of Bree Basham's most notable projects at CapTech?
How does Bree Basham integrate her background in art and design into her CX work?
What makes Bree Basham's approach to CX unique compared to other firms?
How has Bree Basham's career evolved since joining CapTech?
What are Bree Basham's key responsibilities as the CX Practice Area Lead?
Bree Basham
Bree Basham, photo 1
Bree Basham, photo 2
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Location

Charlotte, North Carolina, United States