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Brek Goin

CEO & Co-Founder at Hammr (YC W23)

Brek Goin, hailing from a construction family, had a childhood dream of becoming a builder. He now actively constructs projects he takes pride in and contributes to an industry that nurtured him.

His academic journey includes studying Finance, Entrepreneurship, and International Business at Washington State University, undertaking a program at Y Combinator with a focus on W23, and completing his education at Gonzaga Preparatory School.

Brek Goin's professional history is expansive, having held various roles in several organizations. He served as the CEO & Co-Founder at Hammr, Co-Host at Bred To Build, and Founder at Builders.of.Insta among others. Additionally, he excelled in social media marketing at renowned companies like Sierra Pacific Windows, JELD-WEN, Inc., VERSATEX Trimboard, James Hardie Building Products, and was a Social Media Partner at HIDEAGATE. Brek also honed his marketing skills at Trestlewood and held leadership positions at Phi Kappa Theta Fraternity and Artech as Vice President & President and in Drywall, respectively.

Highlights

Apr 18 · linkedin

Trade School Instructors Be Like...

The skilled trades are experiencing a surge in interest. And Gen Z is leading the charge.

Why?

Rising Wages: Median pay for new construction hires are surpassing professional services. Median pay for new construction hires rose 5.1%. Professional services, 2.7%.

New Tech: Tech is giving the industry a much needed face-lift. Gen Z will likely experience better jobsite efficiencies and easing of hard physical labor with robotics.

Fear of AI: With the rise of Generative AI, Gen Z thinks blue-collar jobs offer better job security than white-collar ones (Jobber survey).

Fear of Debt: Demand for trade apprenticeships have boomed. What's better than getting paid while you learn, without taking on college debt. Many high-school graduates say they’re reluctant to take on college debt given the skepticism around the value of traditional college education.

Influencers: Social media has take the industry by storm over the last few years. Trade secrets are becoming a thing of the past. Gen Z has nearly every tip and trick at their fingertips. Not only is the information readily available but Gen Z now has the necessary role models to follow.

We're already seeing younger folks in the field, second/third generation owners taking over businesses, and younger decision makers.

New tech & digital natives - will accelerate new efficiencies.

Industry influencers - will inspire & engage.

And robotics - will ease the physical burden.

This sound like a perfect storm 🛠️ 🚀

I believe industry will go through a massive renovation over the next 5-10 years.

We could be on track to build one of the most well paid and fulfilled generations.

Now it's time for the industry to build the career paths that help retain this Toolbelt Generation.

What are your thoughts on these trends?

--

My friend Herb Sargent is already experiencing youngsters taking over his workforce.

Believe it or not, over 58% of his employees are now under the age of 29 (hundreds).

We chat about this with Herb on our Bred To Build Podcast (episode 41).

Don't miss this episode if you want hear how Sargent has been able to attract, train, and retain.

-- #construction #toolbeltgeneration #skilledtrades

Mar 29 · linkedin

One of my favorite videos - this tunnel was built in 48 hours 🔥

It weighed 3,600 tons, measured 230ft long, and was installed by digging away the highway and inserting a new pre-fab tunnel.

Brek Goin
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Location

San Francisco Bay Area