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Brenda Goodyear

Director of Digital Subscription (formerly Kobo, Rogers, Loyalty One)

Brenda Goodyear is a seasoned marketing executive with a strong passion for marketing and online product innovation.

With a track record of impressive achievements, Brenda has delivered exceptional results in various roles, such as achieving a remarkable 202% ROI on Kobo's CRM Channel and increasing YOY margin by 21%.

Her expertise spans across direct marketing, CRM, online marketing, loyalty and retention strategies, online testing strategies, customer research, and promotional concept creation.

Brenda's educational background includes studying Marketing Management at Ryerson University.

She has held key positions in renowned organizations such as Toronto Star, Interaxon Inc., Kognitiv Corporation, Scene+, Rakuten Kobo Inc., Lavalife, Rogers Communications, and LoyaltyOne.

Throughout her career, Brenda has demonstrated her leadership and strategic skills by leading teams through hyper-growth periods and driving significant revenue contributions.

Her professional journey includes developing successful loyalty programs, directing innovative marketing initiatives, and achieving multiple career promotions in esteemed companies.

Brenda Goodyear's career highlights involve driving customer acquisition, revenue growth, and loyalty program success in various industries and organizations.

Brenda Goodyear
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Location

Toronto, Ontario, Canada