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Brendan Kelly

VP, Multi-Media Sales at Fox Television Stations

Professional Background

Brendan Kelly is a seasoned media sales veteran with over 20 years of extensive experience in various facets of the media landscape. His career spans a wide range of specialties, including local broadcast television, out of home video, cinema, national broadcast TV, branded video content, and digital video. Brendan has consistently leveraged his expertise to create significant value for both clients and employers, mastering the art of relationship-building and integrity-driven sales.

Brendan's career arc is diverse and reflects the dynamic nature of the media sales industry. He has transitioned through various roles, showcasing his adaptability and commitment to understanding the evolving media ecosystem. His previous positions encompass a broad spectrum of sectors such as programmatic mobile video, premium long-form connected TV/OTT video, and sponsored social media.

In his role as a consultative sales expert, Brendan focuses on interacting with agencies and brands to evangelize over-the-top (OTT) media, educate clients about the media landscape, build lasting relationships, and ultimately close deals. His hands-on approach, combined with a keen understanding of market dynamics, enables him to craft tailored solutions that meet the unique needs of his clients.

Education and Achievements

Brendan's educational journey began at Holy Trinity High School, followed by a Bachelor’s Degree from Marist College. This foundational education set the stage for his successful career in media sales, equipping him with essential skills and knowledge that he has built upon over the years.

Throughout his career, Brendan has held significant leadership positions in respected organizations. Notable roles include:

  • VP, Multi-Media Sales at Fox Television Stations: Here, Brendan has been instrumental in driving multi-platform advertising strategies, demonstrating his knack for fostering collaborations that deliver results.
  • Regional Sales Director at PREMION (A TEGNA Company): In this position, he managed critical sales operations and developed strategic partnerships, helping to enhance the visibility of OTT solutions in a competitive market.
  • Vice President of Video Development at AerServ (Acquired by InMobi): Brendan led initiatives that integrated mobile video solutions into existing frameworks, showcasing his ability to innovate in a rapidly changing digital environment.
  • Senior Account Director at IZEA: At IZEA, he honed his skills in social media and content marketing, developing programs that engaged audiences and delivered tangible results for clients.
  • Managing Director of Ad Sales and Partnerships at The Better Show (Meredith Video Studios): In this role, Brendan effectively managed ad sales and partnerships, enhancing content monetization strategies that resonated with viewers and advertisers alike.
  • Sales Manager at Screenvision: He was responsible for sales initiatives in the Mid-Atlantic, North East, and New England regions, establishing a strong local advertising presence.
  • Director of Sales at NBC Health Networks (NBCUniversal Media, LLC): At NBC, Brendan led sales strategies for health-focused media, driving significant advertising revenue.

Brendan's expertise spans various platforms, including OTT/CTV, mobile SSP, social influencer marketing, branded entertainment, and native content. With a detailed understanding of new media ecosystems such as premium OTT, RTB, DSP, SSP, DMP, and sponsored social, Brendan is well-equipped to navigate the complex media landscape.

Skills and Tools

Brendan is a consultative seller who employs all the tools necessary to excel in media sales. He is proficient with industry-standard tools such as Salesforce CRM, WideOrbit, LinkedIn Navigator, MediaMonitors, SellerCrowd, and Hubspot. His strategic approach to pipeline development and integrated marketing programs ensures that he meets and often exceeds his sales targets.

With a voracious appetite for the rapidly changing media marketplace, Brendan continuously updates his expertise to stay ahead of market trends. His experience in video production, broadcast syndication sales, local and national broadcast sales, and integrated marketing programs allows him to deliver well-rounded solutions that integrate seamlessly into various advertising campaigns.

Conclusion

In summary, Brendan Kelly is a dedicated professional with a rich background in media sales, recognized for his relationship-building prowess and integrity in business. His career reflects a strong commitment to professional growth, continuous learning, and a deep understanding of the media landscape. With a successful track record in various roles, Brendan is well-positioned to continue driving value for clients and contributing to the innovation in the media sales industry.

Related Questions

How did Brendan Kelly develop his expertise in the rapidly changing media landscape?
What strategies does Brendan Kelly employ to build relationships with clients and close deals in media sales?
How has Brendan Kelly leveraged his diverse career experiences to enhance his approach to media sales?
In what ways does Brendan Kelly stay updated with the latest trends and technologies in the media sales industry?
What notable achievements has Brendan Kelly accomplished during his tenure at Fox Television Stations?
Brendan Kelly
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Location

Fairfield, Connecticut, United States